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Microsoft is unifying Xbox and Windos UI/Store, Asus might release Project Kennan, an Xbox-branded Windows-powered portable in 2025

kevboard

Member
Girl What GIF by MOODMAN

what what?

the Xbox One is not able to emulate Xbox 360 games. like literally not able to in any way shape or form.
that CPU is not physically capable of doing that.

if you play a 360 game on backwards compatibility you are playing a recompiled version that runs natively on x86 CPUs
 
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"Hey guys, let's license out our plummeting brand value to third party manufacturers so we can lock particularly demanding consumers into our absurdly costly subscription service that has completely flatlined."

images

Some people here can't see past Xbox as being a discreet console walled garden. They have to get out of this mindset from now on, because it's quite clear that the old paradigm is over.

Xbox has recently done a huge marketing push telling us that our TVs, phones and grandmothers are Xboxes.

An 'xbox game' is any game that you play via Game Pass or buy on the Xbox store. It doesn't matter what device you actually use to play it.
 

Iced Arcade

Member
So an Xbox with windows and has access to steam and other PC games that can be made by other manufacturers?


Playing tlou on a 3rd party handheld Xbox is going to be wild.
 

Fess

Member
So an Xbox with windows and has access to steam and other PC games that can be made by other manufacturers?


Playing tlou on a 3rd party handheld Xbox is going to be wild.
There is nothing said about Steam here, but if it’s regular Windows in the back, like how Linux is on Steam Deck, then at worst it should be possible to exit an ”XboxOS mode” and go to Windows and run Steam there.
 

ByWatterson

Member
Some people here can't see past Xbox as being a discreet console walled garden. They have to get out of this mindset from now on, because it's quite clear that the old paradigm is over.

Xbox has recently done a huge marketing push telling us that our TVs, phones and grandmothers are Xboxes.

An 'xbox game' is any game that you play via Game Pass or buy on the Xbox store. It doesn't matter what device you actually use to play it.

Yeah, no, we get it.

But Game Pass has peaked and is not sustainable. So then we're down to remote play (ew) and branded hardware (huhuhuh).

Xbox is a publisher now. That's it.
 

Jigsaah

Gold Member
I hope this goes well. Next gen I would like get the Xbox handheld along with the PS6 if it's good and priced right. Xbox coming out sooner makes this more plausible. Normally I would have to choose one or the other to start, but with this staggered release between the two, it makes it much easier. This is especially convenient given I'm pretty set with my current PC setup with the 4090 and 9800x3d. No need to make any major purchases until the 60 series comes out.
 
What about Windows on ARM? There has to be a big push for converting x86 games to native ARM rather than emulation. With AMD's soundwave + NVIDIA's collaboration with mediatek+Future Qualcomm CPU/GPU's I am hoping you can get a windows ARM device foldable/phablet form factor that can: game, make phone calls, with great cameras and be full-fledged ARM laptop. Android and Iphone am RIP.
 

Topher

Identifies as young
So an Xbox with windows and has access to steam and other PC games that can be made by other manufacturers?


Playing tlou on a 3rd party handheld Xbox is going to be wild.

But that's just a Windows PC so not really that wild. The interesting part is really just the merged store with all Xbox games apparently becoming Play Anywhere.
 

HeisenbergFX4

Gold Member


RIP if that is the strategy.

They will not be able to judge anything by this, a pure Windows machine as compared to a 3rd party "Xbox"

Not yet (I know their next-gen console is supposedly coming in 2027).

But they are paving the way (third party Xbox decks) to get rid of custom consoles business if it costs them too much money.
They may very well go 3rd party for their next "consoles" but I am quite confident they will be able to run all Xbox games and I know Phil wanted to carry any existing library with you

They wont ask people to leave that all behind, turning their backs on their hardcore fans would tank sales even worse.
 

MayauMiao

Member
What about Windows on ARM? There has to be a big push for converting x86 games to native ARM rather than emulation. With AMD's soundwave + NVIDIA's collaboration with mediatek+Future Qualcomm CPU/GPU's I am hoping you can get a windows ARM device foldable/phablet form factor that can: game, make phone calls, with great cameras and be full-fledged ARM laptop. Android and Iphone am RIP.

Delusional grandeur.
 

yogaflame

Member
Will this be another monopoly and unfair to competition issue if we see allot of products will be branded with MS xbox label and running on MS Xbox environment? They might face FTC again.
 
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mckmas8808

Mckmaster uses MasterCard to buy Slave drives
And yeah it seems like there will be an Xbox handheld in their next gen launch along with a more powerful system and these sound like actual Xbox machines

Do you honestly believe this can be possible? As in, would MS be able to legit make true next-gen games if this is their hardware set up?




RIP if that is the strategy.


Yeah there's literally NO WAY this strategy can work. It.....just.....makes.......no.........sense!

What data will MS be looking for in 2026 from this device that will go on sale in Holiday 2025? Because whatever data they get, can't be used for a device to be sold in 2027. There's NO TIME!
 
Will this be another monopoly and unfair to competition issue if we see allot of products will be branded with MS xbox label and running on MS Xbox environment? They might face FTC again.

Depends how far branding goes?

If all ASUS, Acer, Lenovo, HP and Dell gaming PCs call themselves Xbox (I doubt they will) that could be an issue.

More likely most will stick an “Xbox” compatible sticker on them.
 

HeisenbergFX4

Gold Member
Do you honestly believe this can be possible? As in, would MS be able to legit make true next-gen games if this is their hardware set up?
I have heard for a while now we were getting an actual dedicated Xbox handheld even possibly dockable but that has been like maybe a year ago so did a course change happen and they went strictly Windows handheld?

Tom Warren seems convinced we are still getting this Xbox handheld but then why put your Xbox logo on this Windows handheld?

Talk about confusing people

And sure they could still make true legit next gen games as we get that today in gorgeous PC games then not great Steamdeck versions

Something just doesn't sound right
 

Clear

CliffyB's Cock Holster
If MS drops a handheld after the Switch 2 price gets announced but before the Switch 2 goes on sale, at the same price as Switch 2, and this console can emulate Switch 2 games...
Nintendo uses the same type of UI that emulators and PC use so the Windows handheld really wouldn't be missing anything in terms of the UX provided by a Switch 2.
Previous Nintendo consoles allowed users to boot right into games while emulators require homescreen game selection and this difference in UX is something that deterred people from emulating.

It won't be close to the same price. They can't subsidize products built by third party partners, and third party partners have a lot to lose by pricing their Xbox branded hand-held PC's below that of non branded PC hand-helds. So expect price parity at best, and most like above that of equivalently specced pc handhelds.

This is why they are pre-emptively lowering expectations by presenting it as an exploratory product.

It won't be cheap, in fact I'd expect it to be in the ballpark of the PS5Pro price-wise.
 

Punished Miku

Human Rights Subscription Service
I have heard for a while now we were getting an actual dedicated Xbox handheld even possibly dockable but that has been like maybe a year ago so did a course change happen and they went strictly Windows handheld?

Tom Warren seems convinced we are still getting this Xbox handheld but then why put your Xbox logo on this Windows handheld?

Talk about confusing people

And sure they could still make true legit next gen games as we get that today in gorgeous PC games then not great Steamdeck versions

Something just doesn't sound right
If I had to guess we're getting:
  1. 3rd party Windows handheld.
  2. Major Windows update with store merger.
  3. Xbox PC / Console
  4. Xbox ARM handheld (much thinner, better battery) equivalent to a Series S
In that order.
 
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MayauMiao

Member
I mean in terms of business model, yes.

Third party vendors making hardware to sell other company’s games will always be sold at a profit.

But then this has always been the PC model.
That means Xbox handheld will cost many time over than the Switch 2 which will be its Achilles heel.
 
I think I understand. In simple words, they’ll lose backward compatibility to a majority of their older catalogue, but from then on every game released on Xbox will be essentially a PC game. Forward compatible so to speak.

Its not the end of the world, and it happened to Sony and Nintendo too, but for people like me who keep an One X around to play older games it feels like theres no need to change that.
Maybe on handhelds, but not consoles. I'm sure they will continue to include their Xbox - Xbox One emulation as a proprietary app on their larger consoles. Handheld will have cloud based emulation, most likely.
 
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Maybe on handhelds, but not consoles. I'm sure they will continue to include their Xbox - Xbox One emulation as a proprietary app on their larger consoles. Handheld will have cloud based emulation, most likely.

Depends whether or not there is another console.

The 2027 “console” could be another ASUS machine with the same game compatibility.

T4HddxP.jpeg
 

IntentionalPun

Ask me about my wife's perfect butthole
It all adds up to a bunch of marketing for a launcher UI that is really just Windows PC gaming.

I don’t think it’s a coincidence Microsoft is harping on their play anywhere title count today.

Gonna get pretty tiresome having media figures parrot the “it’s an Xbox” gaslighting for what amounts to a PC.
 
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reinking

Gold Member
I have heard for a while now we were getting an actual dedicated Xbox handheld even possibly dockable but that has been like maybe a year ago so did a course change happen and they went strictly Windows handheld?

Tom Warren seems convinced we are still getting this Xbox handheld but then why put your Xbox logo on this Windows handheld?

Talk about confusing people

And sure they could still make true legit next gen games as we get that today in gorgeous PC games then not great Steamdeck versions

Something just doesn't sound right


Is the Surface team still involved in the development of the next Xbox console? I assume console could mean the handheld too. Project Kennan seems closer to an Xbox branded Ally than it does a new Xbox handheld. It would not make sense for them to be involved with Kennan.

Maybe this is a test run to see how the market reacts to both an OEM console and/or an Xbox handheld? Like you said, it is confusing and not making any sense if they are going to launch their own handheld. I don't know if I "trust in Phil" anymore but somebody at Xbox has to have a sensible and focused plan. Right?
 

HeisenbergFX4

Gold Member
Is the Surface team still involved in the development of the next Xbox console? I assume console could mean the handheld too. Project Kennan seems closer to an Xbox branded Ally than it does a new Xbox handheld. It would not make sense for them to be involved with Kennan.

Maybe this is a test run to see how the market reacts to both an OEM console and/or an Xbox handheld? Like you said, it is confusing and not making any sense if they are going to launch their own handheld. I don't know if I "trust in Phil" anymore but somebody at Xbox has to have a sensible and focused plan. Right?
No idea on the Surface team honestly

I really don't understand their direction, its like they are purposely sending this Windows based handheld out to die if they release their own a year or so later

But we are also taking the word of Jez here on this Xbox branded device
 

Punished Miku

Human Rights Subscription Service
No idea on the Surface team honestly

I really don't understand their direction, its like they are purposely sending this Windows based handheld out to die if they release their own a year or so later

But we are also taking the word of Jez here on this Xbox branded device
Assuming they have a second handheld, I think the strategy is to just get something out now to slow down Steam OS growth. Will cost very little to customize an existing windows handheld. Low risk, just something small since the ARM stuff is further away.
 
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Astray

Member
But we are also taking the word of Jez here on this Xbox branded device
People like to use his bad info to detract from his good info, but to me the thing about Jez is, he always tells you what MS want you to hear, that's the common throughline with all his info.

He frequently gets scoops like this to build up 'credit' so they can use him to defuse the heat when things leak in a negative way.

His problem is he's not smart about it like Tom Warren, and immediately goes to print with anything he gets, and thus he doesn't know when he's getting played by his sources (like the infamous hopium tweet, I would bet money that a strong MS source told him that info, no way he'd be that brazen about it otherwise).
 

FingerBang

Member
I think Xbox will stay as a brand, but MS will fully move towards providing software via their studios. This is the only way forward for them.

I think the best thing to do is to make Xbox an OS and sell it to everyone. Make it easy and convenient for people to play games purchased with it. Give the option of using other stores, but in a less convenient/ui UI-friendly way, just like it happens on Steam Deck.

But you don't get backward compatibility, and most of your games will stay on a console. I get it sucks, but that's the price to pay. Maybe MS could do something about their backward compatibility program, but I doubt it would be as straightforward on PC, mostly for licensing.

I imagine the two handheld things are just because the software will be ready before the hardware, so they are partnering with people to beta test it. They might be waiting for some kind of custom chip they're developing with AMD. After all, that's what Valve did. This doesn't mean it won't be a PC.
 
If Xbox gets Steam, then Sony will simply stop publishing their games on Steam.
A PlayStation store probably would get laughed at harder than the Epic Games Store, but it would make more sense for Sony.
 

LordBritish

Member
Ive said it before and will say it again..

300+ games for gold here in my xbox acct...

just give me a portable to play those games please, fuck it, emulate a 360 on this portable, i dont care, just give me the option
 
I think the best thing to do is to make Xbox an OS and sell it to everyone. Make it easy and convenient for people to play games purchased with it. Give the option of using other stores, but in a less convenient/ui UI-friendly way, just like it happens on Steam Deck.

Xbox as an app on Windows that can be triggered via a physical button on “Xbox certified” hardware seems more likely.

I see no evidence of an “Xbox OS” outside of Series consoles, which are fast becoming legacy devices.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Assuming they have a second handheld, I think the strategy is to just get something out now to slow down Steam OS growth. Will cost very little to customize an existing windows handheld. Low risk, just something small since the ARM stuff is further away.

But this just messes everything up. What if a real Xbox fan buys this device in Fall 2025? You really think they'll buy the "real" Xbox Handheld in Fall of 2026?
 

adamsapple

Or is it just one of Phil's balls in my throat?
They may very well go 3rd party for their next "consoles" but I am quite confident they will be able to run all Xbox games and I know Phil wanted to carry any existing library with you.

They wont ask people to leave that all behind, turning their backs on their hardcore fans would tank sales even worse.

The bolded part is key for me, if they do a clean break with the next quote unquote flagship device, that's going to be a massive nah bro from me.
 

HeisenbergFX4

Gold Member
The bolded part is key for me, if they do a clean break with the next quote unquote flagship device, that's going to be a massive nah bro from me.
There is zero sense to build a next gen console of any sort if you lose your digital library and especially the silly notion of it not playing Xbox games.

That's just a PC and they aren't doing that.

As of today I would bet ALOT of money on that

I have a West Coast trip coming up to open the Baseball season and catching up with a lot of old friends inside and outside of Baseball and should get a much better idea of what's going on after that trip as having a few dinners with some gaming friends out there
 
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