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Microsoft is unifying Xbox and Windos UI/Store, Asus might release Project Kennan, an Xbox-branded Windows-powered portable in 2025

ShaiKhulud1989

Gold Member
On ASUS
I understand the Xbox work that has hit the headlines this week is actually called Project Kennan, not Keenan. I’m told that Kennan is the codename for a handheld that is being manufactured by Asus, and it’s part of a larger effort from Microsoft to unify Windows and Xbox towards a universal library of Xbox and PC games.
I’m told that Asus is one of the launch partners for these efforts, with an Xbox-branded handheld likely to debut later this year. I say likely because a lot of this platform work is still ongoing, so until Microsoft officially announces it, timelines could change.
The device itself will be powered by Windows underneath but with an interface that more closely resembles what you’d find on an Xbox. I wouldn’t be surprised if Microsoft has some kind of certified hardware program here, so that only approved third-party devices can run “the best of Xbox and Windows.”
On unification
Some of this platform work is codenamed Project Bayside, part of an Xbox UX framework that is designed to ensure there’s a common Xbox UI across multiple devices to help combine Windows and Xbox. Together, Kennan and Bayside represent some of the work that Ronald was hinting at, opening up the benefits of Xbox to the broader Windows ecosystem.
On unified store
Microsoft is also working on combining Windows and Xbox in a way where there’s a single store of games and an easier path for game developers to build titles that span across handhelds, console-like hardware, and PC gaming rigs.

more
 
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GHG

Gold Member
Well there it is.

Play Anywhere titles will be carried over for refugees and everything else ends up being up in the air.

So eventually everything will be a “play anywhere” title by default. Very interesting but I have serious doubts on them meeting my expectations with my Xbox library.

Well they might struggle with this because not every publisher/developer is on board and/or they aren't willing to subsidise everyone to do it.
 
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Well there it is.

Play Anywhere titles will be carried over for refugees and everything else ends up being up in the air.
Computer Working GIF
 
Starting to feel like the Windows handheld gaming devices is what Microsoft WANTS to succeed and, if they do, they'll just quietly cancel the Xbox 2027 handheld and console-ish system.
However if these Windows handhelds aren't successful, they'll go ahead with the 2027 plan as a back-up.

But it's really sounding like they don't want to go with that approach, if they can avoid it. Hence why it's coming later.

Basically they are shelving classic consoles in favor of gaming layer for Windows. And UWP all over again, sigh.

Yep, sounds like it. I'm a bit surprised tho; they could've still maybe had at least one more gen with a hybrid-like device but pushing Xbox OS and the Xbox storefront front and center, with some extended Windows functionality to allow more native app support, and try a soft subsidization on a lower-end SKU through a Game Pass tier gating access to alternative storefronts for a fixed term period.

But that approach would require more hardware R&D, and generally more effort on Microsoft's end no matter what. Hence why they probably have that as a "backup" i.e the 2027 plans but...they really want the "gaming layer UX for Windows" approach to work instead. Less upfront R&D on MS's end, able to more fully offload hardware production & distribution to OEMs, etc.

I just thought it was another 10 years away. Which is probably how long it'll take before it's actually a stable, satisfying-to-use solution, considering how MS have been handling Windows the past few years plus all the issues with PC components, pricing etc. in general.
 
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Fess

Member
So eventually everything will be a “play anywhere” title by default. Very interesting but I have serious doubts on them meeting my expectations with my Xbox library.
Spot on.

In theory this is great, it’s exactly what I was hoping for.

But in practice this is going to be incredibly difficult to achieve.

They need emulators for Xbox, Xbox 360, Xbox One, Xbox Series. They need updated licenses from all devs. To fully succeed they need to allow their customers to rip discs as well and turn them into digital copies, essentially what they wanted to do through the infamous Xbox One DRM.

Can it be done? Maybe. But Microsoft is one of the slowest companies I know when going from promise to delivering, so I expect to be very very disappointed.

The easy route is to bury everything that is currently locked to Xbox consoles and pretend it never existed. That’s what I think they’ll do. That’s 99.9% of my library…
 

lachesis

Member
Well, MS made MSX before with ASC ii back in 80s... and Sony, Sharp, Daewoo etc made the H/W for them.

If it comes with a nice big OLED and a great build quality, powerful and affordable + compatible with my Steam library with mods and all - I may think of upgrading my Steam Deck.

But ASUS... even though I use a lot of ASUS products, but they are not the poster child of being economical...
 

HeisenbergFX4

Gold Member
Will it not have Xbox branding?

Will be interesting to see how they go about marketing this then.
I don't know how this thing will be marketed in all honesty or why it even exists unless there is some hook we don't know about

Then it looks like Xbox themselves will have their actual handheld in another year or two?

I mean what are they doing over there at castle green?
 

Zacfoldor

Member
Just getting rid of the marketing speak, so that "Xbox Handheld Console" releasing this year(maybe) and that Jez and Phil have been yapping about is made by ASUS and doesn't run Xbox games, just PC games? Is that correct?

Is there any handheld planned, ever, that will run Xbox games natively?

Is Asus going to be making the next Xbox too?

This sounds really bad. I actually have been worried. I know your fickle natures. You will suckel the titty that has milk, no loyalty. I know you. However, this news gives me hope. If it is actually this bad, nobody will buy in.
 
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Kacho

Gold Member
The easy route is to bury everything that is currently locked to Xbox consoles and pretend it never existed. That’s what I think they’ll do. That’s 99.9% of my library…
This is too cynical IMO.

In the article, Tom Warren mentioned the game preservation team Sarah Bond put together in early 2024. They're doing something so accommodate people with existing Xbox libraries. How well they execute on that remains to be seen, Tom Warren says as much, but they're doing something.

Despite all their faults, Xbox has delivered some kickass emulators. I expect more of that at the very least. I'm more concerned about the licensing. If I can access some but not all of my games I'm gonna hulk the fuck out.
 

EN250

Member
Well there it is.

Play Anywhere titles will be carried over for refugees and everything else ends up being up in the air.



Well they might struggle with this because not every publisher/developer is on board and/or they aren't willing to subsidise everyone to do it.
I don't think Publishers will subsidize anything and it's more likely that MS will end up paying them so they can get those games to their owners, tho, that's a perfect world scenario and in practice, just a bunch of games will "carry over"

Props to MS if they pony up the cash to subsidize 100% of every game library over so many years, IF that happens, if not, well tough luck xbros, you got rammed hard 😂
 

HeisenbergFX4

Gold Member
Just getting rid of the marketing speak, so that "Xbox Handheld Console" releasing this year(maybe) and that Jez and Phil have been yapping about is made by ASUS and doesn't run Xbox games, just PC games? Is that correct?

Is there any handheld planned, ever, that will run Xbox games natively?

Is Asus going to be making the next Xbox too?

This sounds really bad. I actually have been worried. I know your fickle natures. You will suckel the titty that has milk, no loyalty. I know you. However, this news gives me hope. If it is actually this bad, nobody will buy in.
What's coming first is just another Windows handheld

There seems to be an actual Xbox handheld coming as well in what Jez says is 2027 ish but how that handles Xbox games is unknown

No clue on who is making the actual next Xbox console

It honestly sounds like Xbox is working on another traditional console and possibly a higher end model but the latter one sounds like its going to be handled by companies like Asus

It all sounds like a disaster unfolding in real time imo
 

Punished Miku

Human Rights Subscription Service
This is too cynical IMO.

In the article, Tom Warren mentioned the game preservation team Sarah Bond put together in early 2024. They're doing something so accommodate people with existing Xbox libraries. How well they execute on that remains to be seen, Tom Warren says as much, but they're doing something.

Despite all their faults, Xbox has delivered some kickass emulators. I expect more of that at the very least. I'm more concerned about the licensing. If I can access some but not all of my games I'm gonna hulk the fuck out.
100% would be amazing. But Xbox console is toast. If I can access even 60%, that is saving me multiple thousands of dollars.
 

GHG

Gold Member
I don't know how this thing will be marketed in all honesty or why it even exists unless there is some hook we don't know about

Then it looks like Xbox themselves will have their actual handheld in another year or two?

I mean what are they doing over there at castle green?

If they are actually due to go ahead with both then it's as clear a sign as any that they are just willing to try a variety of things in order to see if anything sticks.

I don't think Publishers will subsidize anything and it's more likely that MS will end up paying them so they can get those games to their owners, tho, that's a perfect world scenario and in practice, just a bunch of games will "carry over"

Props to MS if they pony up the cash to subsidize 100% of every game library over so many years, IF that happens, if not, well tough luck xbros, you got rammed hard 😂

That's what I meant when I said subsidise, Microsoft paying developers/publishers for the dual licences.
 
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djjinx2

Member
What's coming first is just another Windows handheld

There seems to be an actual Xbox handheld coming as well in what Jez says is 2027 ish but how that handles Xbox games is unknown

No clue on who is making the actual next Xbox console

It honestly sounds like Xbox is working on another traditional console and possibly a higher end model but the latter one sounds like its going to be handled by companies like Asus

It all sounds like a disaster unfolding in real time imo
That sounds pretty confusing imo, especially for casuals. Kind of feels like they are throwing darts at whatever board they could find hoping to hit a bullseye.
 

Topher

Identifies as young
What's coming first is just another Windows handheld

There seems to be an actual Xbox handheld coming as well in what Jez says is 2027 ish but how that handles Xbox games is unknown

No clue on who is making the actual next Xbox console

It honestly sounds like Xbox is working on another traditional console and possibly a higher end model but the latter one sounds like its going to be handled by companies like Asus

It all sounds like a disaster unfolding in real time imo

So a handheld and PC made by Asus and a traditional console made by Microsoft. Wouldn't they all be able to play both Windows and Xbox games? I mean.....why release any hardware without that functionality at this point?
 

ShaiKhulud1989

Gold Member
That sounds pretty confusing imo, especially for casuals. Kind of feels like they are throwing darts at whatever board they could find hoping to hit a bullseye.
I'm fully convinced that Microsoft never expected for PS5 initiative results to be this good and for HW to crater this quickly by this much. Hence there is a true confusion behind the scenes where everyone are not sure of anything anymore. In the drand scheme of things pure software approach are simply cheaper and allow to cut a lot of unnecessary R&D. I fear that dedicated Xbox HW is finished at this point.
 

RespawnX

Member
Well there it is.

Play Anywhere titles will be carried over for refugees and everything else ends up being up in the air.



Well they might struggle with this because not every publisher/developer is on board and/or they aren't willing to subsidise everyone to do it.
That's the reason why I think the report is utter nonsense.
There are hardly any titles outside the Microsoft cosmos that are released as Play Anywhere. There have recently been some successor titles to series that were previously Play Anywhere and are no longer.
Publishers and developers therefore see neither incentives nor reasons. How could they? MS had to spend 70 billion on the stupidest acquisition in tech history - after Nokia. Oh wait ...

In fact, it feels like the opposite is happening; Microsoft is letting the Windows Store die as a gaming platform.
 

Darsxx82

Member
These are the most logical and sensible steps, given the current situation with consoles, handhelds, video game development and publishing, and MS's multiplatform strategy.

Unite different platforms under a single UI, Store, device compatibility, and BC. The simplest way is to do this under the Windows foundation so that studios and publishers can easily offer "Xbox" versions by default.

As T. Warren points out in the article, we need to understand the terms and execution of this plan because that will definitely determine a large part of the success or failure of this strategy, and therefore of its ecosystem and hardware.
 

Fess

Member
This is too cynical IMO.

In the article, Tom Warren mentioned the game preservation team Sarah Bond put together in early 2024. They're doing something so accommodate people with existing Xbox libraries. How well they execute on that remains to be seen, Tom Warren says as much, but they're doing something.

Despite all their faults, Xbox has delivered some kickass emulators. I expect more of that at the very least. I'm more concerned about the licensing. If I can access some but not all of my games I'm gonna hulk the fuck out.
Yes the BC team were emulation wizards. But they were dismantled long ago.

I’m just being realistic here. It’s a Mount Everest to climb to successfully get the complete Xbox library over to PC. It’s not something a preservation team they put together in 2024 can do til a late 2025 launch.

And the licensing is another mountain to climb. The games are licensed to play on original Xbox hardware. Nowhere else.
If there is a regular PC version, original/remaster/remake, available for sale publishers might not want people to be able to transfer and use an old license from Xbox One or 360 or OG Xbox on what essentially is a Windows PC. They want people to buy their PC versions on Steam or Microsoft Store.
 
I'm fully convinced that Microsoft never expected for PS5 initiative results to be this good and for HW to crater this quickly by this much. Hence there is a true confusion behind the scenes where everyone are not sure of anything anymore. In the drand scheme of things pure software approach are simply cheaper and allow to cut a lot of unnecessary R&D. I fear that dedicated Xbox HW is finished at this point.
Agree. Plus I feel after buying Activision and seeing it's data they kind of realised their position and opened possibilities for them. Have 10 studios and a hardware platform, you prioritise the hardware because you can earn far more profit from that as compared to games.

But having 30-40 studios, some of the biggest ips in the industry and a hardware platform, you are earning( and can potentially earn far more) from the games as compared to the hardware platform.

Buying Activision( and Bethesda), in my opinion, changed MS's priority. They frankly see far more money to be earned from their games as compared to their hardware. Their main product is now games not Xbox. Why loss money from a declining platform( especially one's with expensive R&D, not to mention having to subsidize to attract customers and compete) all to earn 30% share of sales, when you can publish everywhere and earn 70% share due to your games.

That's why, I am still skeptical about MS's interest in having a hardware platform. Just doesn't make sense from a buisness point of view
 
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Kacho

Gold Member
Every other system I've ever owned I lose 100%. So we'll see. Fingers crossed.
Consumer expectations have changed in that regard. Phil went on record saying that the Xbox One/PS4 generation was the worst one to lose because people started building their digital libraries. If we end up losing access to 30-40% of our games with this transition it's going to a PR disaster.
 

Punished Miku

Human Rights Subscription Service
Consumer expectations have changed in that regard. Phil went on record saying that the Xbox One/PS4 generation was the worst one to lose because people started building their digital libraries. If we end up losing access to 30-40% of our games with this transition it's going to a PR disaster.
There's real value in maintaining those libraries as you said, so I hope they go above and beyond to work with publishers and seal the deal.

After that, all their obligations are done and they can sell everywhere and ride off into the sunset. We'll see. As I said though, we've never seen anyone try something like this so I give them lots of credit for envisioning this and working on it.
 
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HeisenbergFX4

Gold Member
So a handheld and PC made by Asus and a traditional console made by Microsoft. Wouldn't they all be able to play both Windows and Xbox games? I mean.....why release any hardware without that functionality at this point?
The only thing I can think is not leaving people behind that want to bring their libraries with them

I don't get their direction right now and why the 2 handhelds a little over a year a part?

If the one is a true Xbox why this partnered Windows machine?
 
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