What I mean, is that people are taking his tweets as official Xbox Policy, and then assigning his position as Creative Director for all of Microsoft Game Studios. He could be a Creative Director on a Kinect app that lets you try on hats for all we know, had a liquid lunch and said some stupid shit.
The end result will be the same now. It's gone too far obviously, but the context is a little different in the telling.
It's a catch-22. Either you say nothing, and you appear to be ignoring or simply not engaging the outside world in any meaningful way, or you attempt to "be yourself" and in the process, someone interprets you said differently than what you meant, and here we are. Or you can water down your comments to the point it's just useless noise that says nothing of substance.
Really unfortunate situation, all the way around.