I can see why Fowler might not want to come here. The Cards need to send a message back to the league. They need to be aggressive, and show the player that they want them. The days of "Player X wants to come here cheaper" are over. The darlings about 300 miles north have that mantle right now. There is a clear culture shift that you see in teams like the Cubs, the Indians, etc. You really didn't see that here last year, minus a few instances (Holliday's last AB being the standout).
TLR was/is an asshole. But, he also let the players be themselves, and found ways to get through to the players, even if he did not agree with them (Ankiel, Rolen, Edmonds for example). Whereas Matheny seems to be a "my way or the highway" end. Case in point, the handling of Kolten Wong. He needs to play every day. As soon as he would go into a funk, instead of sticking him 8th and just leaving him there to sort it out, he was yanked off the lineup card, and eventually demoted to Memphis so he could sort himself out. He plays well there, comes back up north and only starts in 33 of the last 96 games.
Matheny argues "The GM gets the players, but I make the lineup card." He really needs someone like a Dom Zimmer riding his ass on this mindset and realize that not everyone thinks the way he does. I give credit to Matheny, he's been very successful so far. But, he also has to adapt as a manager, his in game decision making is beyond terrible, and his outreach to players that honestly, aren't white and paid their dues through the minors, needs to change.