Well I can say as someone on the fence who decided to get this at the last minute...
I LOVE IT! I played offline for a few hours last night and it's got a great feel to it. I like how they kept the offline hub area (village) simple and pretty intuitive because you've got enough to worry about with all of the items and how all the combining / upgrading / forging works. I think I'll like how they make it so there's no clear "best" set of gear, but I know that's going to make it a lot more difficult to get equipped. Sometimes I get lazy and just want to see the green arrow pointing up so I know I want to equip it! I still have no idea how all of the combining works, or what types of items are used for what (other than things I know upgrade weapons / armor or are used for buffs). I've gotten to where you can start doing quests in the new area, but I haven't done any yet as I want to make sure I finish all the lower level content first.
We'll see how things go when I get hit with the difficulty spike I know must be looming on the horizon, but for now it's awesome and I highly enjoy it. The controls aren't bad at all, I think most of the videos I saw were people who just suck and they're trying to use the big, slow weapons which I think must be harder for new players (I'm using SnS).