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[Klayzer]

One game.

ONE GAME.

And this is the result.

Unbelievable.

Over the top praise or extreme worship, is seemingly the only way for this fanbase, it seems.

 

[REDRZA MWS]

"I need a weapon"

 

[A Most Virtuous Cat]

Bruh

 

[NikuNashi]

They'll use him in their cringy montage marketing videos with terrible music because the game made a lot of money, but Chief will still always be the last shot in those trailers.

Isn't it free. (On Game pass)

 

[Danjin44]

ummm….I'm sure the game is great but it just came, one game doesn't make the character iconic enough to make him mascot.

This type of cringe hyperbolic thread needs to stop….we getting a lot of that lately.

 

[ShadowLag]

Isn't it free. (On Game pass)

It crushed the Steam revenue charts, hitting the top 10 and beating out Forspoken - despite only costing $30, it still made more money than $70, AAA games.

It's making bank!

 

[The_Mike]

Halo Infinite is a big fat turd from 343, but I'd still say Master Chief is the icon of Xbox.

Doom guy could technically take over that role though.

 

[EverydayBeast]

A guy with a gun and space suit is what I want for a mascot.

 

[3liteDragon]

 

[Bombolone]

lol, the disrespect .

 

[Heisenberg007]

 

[Bernardougf]

 

[Raonak]

Oh my...

 

[onQ123]

Well Damn , but if only he could have been here to see this day

 

[SlimySnake]

Funny bump. not gonna lie, absolutely hilarious, but I kinda feel bad pissing on his grave so going to take the high road. This is not a good time for Xbox Fans. Lets show a little more grace.

 

[nial]

Oh boy, this fucker was VERY annoying.

 

[Topher]

 

[Yoboman]

He's a PlayStation mascot now

 

[GeoramA]

Damn...

It ALWAYS comes back to bite them.

 

[SEGAvangelist]

Y'all are so petty!

LOL

 

[FrankWza]

 

[TheInfamousKira]

Less makie thread
More takey meds

 

[Dick Jones]

 

[OmegaSupreme]

Lets show a little more grace.

NO

 

[Interfectum]

Ever since the beginning of Xbox master chief has always been synonymous with the brand, but as mass culture moved away from the brooding, gruff guy, Master chief often feels like a relic of the past. At the perfect time Xbox drops hifi rush to great success along with easy to identify characters who master the balance of being nostalgic but also contemporary, by making Chai and 808 as their mascot Microsoft has a face to put to the brand something they never had outside of The Chief...Sony has Sly, Ratchet, Astrobot, Kratos and so much more, the variety is something Xbox has yet to achive, Chai is a start in the right direction more so fitting their more light hearted style of marketing they are currently going with. Put the rockstar in the spotlight, he's ready.