I understand why Quick Match has 5 minute quarters, but it just leads to terrible gameplay consequences. Quick match players just constantly mash the steal button, and have no fear of fouling out. Also, Quick match players are never forced to use their bench, so it's all about the starting 5! Throw in some abuse of exploits and you get NBA 2K Quick Match gameplay.
I am hoping getting into some leagues will make online enjoyable. Specifically ones that run 12 minute quarters. That is assuming I will have the time to play longer games
EDIT: I probably made an overly harsh generalization of Quick Match games, but for every great game I play, I play at least 2 bad ones