As Netflix expands rapidly beyond the US and increasingly develops its own original films and shows, nonfiction is its newest ambitionand it wants to be different. Traditionally, documentaries have targeted niche audiences, defiantly unconcerned with commercial success. They dont attract nearly as many viewers on the big or small screen as their commercial-minded Hollywood counterparts.
Netflix thinks it can change that dynamic, drawing big audiences to nonfiction fare using the same algorithms and data its relied on to engineer hits like House of Cards. In the process, the company aspires to become a paradise for filmmakers by offering big budgets, artistic freedom, and access to a massive audience of subscribers trained to watch what Netflix tells them theyll like.