I feel like, if Toei had a better marketing department, they could alleviate so much of this tension and build hype like crazy. I mean, IT'S NEW FUCKING DRAGONBALL BY AKIRA TORIYAMA. There's already a lot of buzz, and that was just with a tiny press release. There are so many global fans of Dragonball out there, try to appeal to them. Release a hype trailer. Doesn't even have to contain actual footage (god knows Toei wouldn't dare waste a single key-frame judging from previous DBZ series), just bullshit cgi text, lens flares on a moving space screensaver, and some fade to white transitions through several screenshots, followed by
"DORAGON BOORU, *slashing sound* SUPAAAAA" *fade up cha-la head cha-la*
It works, man. I wasn't that hyped during the Fallout Trailer until that electrical switch sound effect and the lightning bolt logo came on. Then I lost it.