Microsoft definitely care if you're on Xbox or Windows. They make 100% cut on games on Xbox vs 70% from steam, not to mention you give them money for their hardware if you buy an Xbox, but not a PC part.
They know they ain't winning the PC gaming distribution battle anytime soon though. Also they are technically losing money on the Xbox hardware.
The one major reason that they would like an xbox sale is just the platform cut of the in-app purchases of points/sharkbuck/fortnite bucks, which won't happen on PC.
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