Junya Ayada -- J.P. Morgan -- Analyst
Thank you. The second question is on the Game and Network Service, and please answer, if you can, to the best you can. Mr. Totoki said that you intend to have a smooth transition to the new generation. And as you do so, what are the factors that you can control such as marketing or development cost? Or there could be factors which are not visible, could be volume or price? So the best you can, can you discuss on what you can discuss and what is already visible?
Hiroki Totoki -- Senior Executive Vice President, Chief Financial Officer
First, we must absolutely control the labor cost, the personnel cost. It must be controlled. And it leads to what should be recognized as a cost. We will definitely control that. And the initial ramp-up, how much can we prepare initially? We will work on the production and the sales. And we will have to prepare the right volume as we launch this. And what is not very clear or visible is because we are competing in the space. So, it's very difficult to discuss anything about the price at this point of time. And depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So, it's a question of balance and because it's a balancing act, it's very difficult to say anything concrete at this point of time, but when I said smooth transition, we mean that we will definitely choose the optimal approach and that we would try to have the best balance so that will be profitable in the life -- during the life of this product.