01011001
Banned
well it will be on YouTube like a second after it aired either through official channels or a fan upload.
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well it will be on YouTube like a second after it aired either through official channels or a fan upload.
thebigmanjosh
Member
It very well could be a XSX ad but Microsoft has a big partnership with the NFL for Surface tablets. I'd expect the commercial to either be about that or product agnostic, but Most likely they're just airing this commercial live.
Agnostic2020
Member
Nope he pm ed to a member when he asked him in inbox and the guy showed the screenshot of the conversation he exactly said last week of feb
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Neo Blaster
Member
I wouldn't count on that, Superbowl ads are pretty expensive and Sony seems to be cheaping out on events. They even piggybacked that logo on their annual general purpose CES presentation. Besides, reveals are for enthusiasts, the public watching football probably is most casual to games.
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schaft0620
Member
Here's the thing, there's no reason to believe, nor is their any rumor of Sony showing the PS5 tonight. However, it's not ruled out and it really would be a great idea. 120 million eyes watching, $5 million for a 30 second ad.
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HeisenbergFX4
Member
But why spend millions on a commercial when a Wired Article has a bigger reach world wide?
Both would be top trending Social Media within minutes one costs way less.
DJ12
Member
There won't be anything ps5 related tonight, and although ms are showing something, I believe it was already confirmed it's going to be something surface related. Maybe Xbox included if there's a montage at the end.
Neo Blaster
Member
Sony haven't even properly revealed the damn thing, this is not the time for costly ads. Show it first to enthusiasts, who would buy it no matter what, then you can do the marketing for casuals.
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Neo Blaster
Member
Better than that, a YouTube video with a pre-recorded presentation.
schaft0620
Member
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HeisenbergFX4
Member
What would make gamers happier in the end?
Spend millions on live presentations because we gamers want more info.
Or save that money put it back in R&D and say give us better battery life on the DS5?
schaft0620
Member
The idea that Sony can't afford a live event and a larger battery is laughable but, I get it. The budget isn't Infinite.
Niked
Member
Why not skip all marketing and put everything on R&D....
Seriously.... This argument dont hold up... Strange even
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Panajev2001a
GAF's Pleasant Genius
B.), but if they were to do a bad job of A.) then the hype for the machine and potential success of it in the market may actually make some of the features improved of A.) ultimately seen as over engineering instead of worth R&D investment. Not that dissimilar from the reason movies with super high production values also spend quite a bit of money in marketing and shaping the message and visibility.
Performance/Quality + Visibility + Perception... = success
B.) is mostly just the first item of the equation to success IMHO
.
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HeisenbergFX4
Member
I don't think can't is the appropriate word imo.
Just for me, I love their approach I don't want to sit through 2-3 hours of a cringe field live show to generate my hype.
A State of Play would be more than sufficient to do that for me.
Sinthor
Gold Member
I don't know about 'cheaping out,' but it's probably more to their advantage to market their TV's or something, if they did a Super Bowl ad. MAYBE a console HOOKED to a TV, but I doubt it.
Neo Blaster
Member
No need to be live, no need for people to be at the same place. Just record it where they are, put everything together, edit and publish at their channel.
Sinthor
Gold Member
Bingo. There's no way a reveal NOW will have all the info in it anyway, just as MS's announcement didn't give all the details. This would pretty much just be a "see....it exists and is coming!" type of thing with some pretty pictures and/or trailers. Can do that just as effectively in my mind via digital medium these days. The BIG reveal with all the details will be closer to the release....and crucially...the holidays. THAT is when they need to maximize all the PR and advertising.
D
Deleted member 775630
Unconfirmed Member
They don't have the same audience, and reaches different people in a different way.
hemo memo
You can't die before your death
Live presentation because Sony would just put that money in something like Knack 3 and not actually R&D for DS5.
DJ12
Member
I don't know, I like a bit of whooping and a'hola'ing. Even though it's all paid for, it adds to the E3 pressers.
HeisenbergFX4
Member
I mean what did the live event at The Game Awards even show?
A render of the box and a 24 fps cinematic of a game.
Honestly even if we get a live show at the end of this month for the PS5 I do not expect we will hear any real power numbers.
MS and Sony neither want to talk TFs this gen.
Anyhow back to enjoying this pretty weather.
Lurk mode engaged.
thicc_girls_are_teh_best
Member
Well, Xbox has an ad and/or possible segment in the Superbowl today, and there weren't any rumors for that until maybe a day to two before they dropped the trailer itself.
I would think if Sony had an ad prepared they would've done at least a teaser trailer for their Youtube channel. That would be dirt cheap to produce, especially if it's just a general "PS5 at the Superbowl" advert. Which leads me to think they don't have anything planned.
Given how they've been acting lately, can't say I'm surprised.
I mean, that's obviously what they'll do, same with MS. But if I'm being honest here, MS's messaging at present just feels a lot better out of the two. There's a level of transparency that I appreciate. Just little things like small trailer reveals, showing off the design of the system (a pretty boring design imo but at least they've shown it), some general specifications, having a segment (or at least presence) at the Super Bowl, still having something for E3 etc.
And doing all of that doesn't mean they aren't going to have a blitz or their own event, either, just like Sony is planning. So overall that's one thing I will definitely give MS props on, and I hope Sony can take some lessons from that going forward. Because if their next event is equivalent to another logo reveal, at that point you'd HAVE to say they're trolling and low-key insulting by then. I wouldn't appreciate that at all.
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BattleScar
Member
There is far too much of an obsession with theatricality.
Creating a big song and dance around a console won't change what it is. It can't make up for what games they do or do not have on offer.
In fact, creating a big song and dance when you don't have much to show is worse than doing nothing.
When both Sony and Microsoft have something substantial to show all alongside their specifications (which most of the fanatic enthusiasts here, don't even fully understand), then they will show it.
If there are more leaks, take them with a grain of salt. But for mercy's sake, just relax. It's just a pair of boxes that play games.
Creating a big song and dance around a console won't change what it is. It can't make up for what games they do or do not have on offer.
In fact, creating a big song and dance when you don't have much to show is worse than doing nothing.
When both Sony and Microsoft have something substantial to show all alongside their specifications (which most of the fanatic enthusiasts here, don't even fully understand), then they will show it.
If there are more leaks, take them with a grain of salt. But for mercy's sake, just relax. It's just a pair of boxes that play games.
diffusionx
Gold Member
PS4 was unveiled on 2/20/2013. I was expecting the same thing, but who cares - we learn about it when we learn about it.
www.engadget.com
Sony unveils its next game console, the PlayStation 4, arriving in holiday 2013
Sony tonight announced its much-rumored next video game console, the PlayStation 4. Sony Computer Entertainment prez and CEO Andrew House unveiled the console with little more than a logo and a handful of concepts, though he did say it's coming in holiday 2013. As far as specs, the PS4 has an...
www.engadget.com
ANIMAL1975
Member
The thing is, we are still waiting for the announcement of the reveal, not the reveal itself... sorry
I'm with you Eise! Ffs _ two E3 skipped and one presentation! That's enough savings for that second GPU _ don't you think Sony!?!?!?
thicc_girls_are_teh_best
Member
Trying to wrap my head around when doing a next-gen system-related (or just gaming-related) advert or vignette at the Superbowl was a bad thing 
. I mean, Sony's done advertising with FIFA events and F1 in the past, were those seen as bad? I didn't think they were, I'm sure lots of other people enjoyed having their presence there, too.
More opportunity for exposure and getting your message out there is a good thing in my book. I'm pretty sure Sony, MS and Nintendo will have some kind of advertising deals going on with the Olympics this summer, too. Will people think those are a waste of time or resources?
. I mean, Sony's done advertising with FIFA events and F1 in the past, were those seen as bad? I didn't think they were, I'm sure lots of other people enjoyed having their presence there, too.More opportunity for exposure and getting your message out there is a good thing in my book. I'm pretty sure Sony, MS and Nintendo will have some kind of advertising deals going on with the Olympics this summer, too. Will people think those are a waste of time or resources?
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Armorian
Banned
I think 550-600.
BruceWayneIII
Member
Trying to wrap my head around when doing a next-gen system-related (or just gaming-related) advert or vignette at the Superbowl was a bad thing
More opportunity for exposure and getting your message out there is a good thing in my book. I'm pretty sure Sony, MS and Nintendo will have some kind of advertising deals going on with the Olympics this summer, too. Will people think those are a waste of time or resources?
In my opinion I think it's more a question of timing. The marketing budget is spread out throughout the year, so is content. Since buying a PS5 in a store is out of a question, they surely will spend on current first party line up until closer to launch. And they don't really need to spend to create awareness. And they won't show all their cards now and don't have enough to show later in the year.
I would love to see more now, but both Sony and MS will probably wait a few months before doing anything substantial.
Roronoa Zoro
Gold Member
Why is everyone talking about Sony revealing? What about MS? They're launching at the same time
THE:MILKMAN
Member
Simply because we assume they will do April/May again as well. We all think/thought Sony would do February again (and still could).
ANIMAL1975
Member
Ok for those who didn't read it, i posted today that
OsirisBlack
fortnight tease was on the 20th of January, that means we're less than 24 hours of something to happen? 14 days is February the 3rd isn't, what do you guys think?
OsirisBlack
fortnight tease was on the 20th of January, that means we're less than 24 hours of something to happen? 14 days is February the 3rd isn't, what do you guys think? when you thought you were out i pull your hasses back again
I think everyone assumes MS is waiting until e3 since they already showed the box and some game footage.
THE:MILKMAN
Member
Ok for those who didn't read it, i posted today that
when you thought you were out i pull your hasses back again
I hope so but don't expect anything now. All insiders have now gone into hibernation it seems so we just have to wait now.
Chromata
Member
If the enthusiasts will buy it no matter what, then why would they prioritize showing it to them over undecided customers?
I also don't think it'll show up at the super bowl.
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vpance
Member
Ok for those who didn't read it, i posted today that
when you thought you were out i pull your hasses back again
That's what everyone thought after he posted it but it's clear the Feb event all insiders were teasing at was just a guess.
Neo Blaster
Member
Because they are the ones craving for info and main loyal customers. You don't start a gen pleasing casuals, you do that to enthusiasts who will pay premium.
Roronoa Zoro
Gold Member
There were never any insiders to begin with it seems
MS traditionally does a reveal event May before E3. I expect them to stick with tradition.
HeisenbergFX4
Member
Most insiders were circulating the same info meanwhile Sony has their shit on lockdown.
Ellery
Member
The release of the consoles is not going to change. Both will be in store by Nov/Dec 2020.
I just mean with the reveal. Enjoy the games... seems it may be a while before we have numbers
Chromata
Member
I think they can do both. For example, a super bowl tease would tell casuals that PS5 is coming with superficial info and of course enthusiasts would get excited, then a full PS Meeting would please enthusiasts.
Neo Blaster
Member
Yes, MS is doing their schedule by the book, It's Sony who have been totally unpredictable. And like I said before, they have no reason at all to rush, PS4 has an amazing year right ahead.
Except the money would just go to executive bonuses since they cut costs and raised profits. The rest goes to shareholders who I could careless about. So gamers get zilch out of it.
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