My Ebuyer order shipped! Ordered around 3.30pm.
I remember the Galaxy Nexus launch, no-one had any idea what was going on with that either. There was vague news coming through the evening before that there was going to be some sort of event at a Phones4u on Oxford Street (naturally they were launching it in one single branch of a store in the UK rather than worldwide) but of course it wasn't specified which one, I went to two of them and they had no clue what was going on.
So I went to the third one about an hour or two after opening and it was just cringe-worthy. They had balloons and barriers laid out for the massive queue they were no doubt expecting but were left completely unused by the time I got there. I strolled straight in and it seemed packed inside before I realised it was about 70% photographers, 20% staff and maybe five or six people actually buying the phone.
I couldn't help but think if they had actually announced something was happening a few days in advance things wouldn't have been so embarrassing. Honestly, if you want to play against Apple the launch is a pretty big part of it.