You didn't read my post and that's why I asked you not to respond. The point was Scott Stevens did the exact same thing.
All right, Tabris, for the hell of it I'll take your question seriously and respond.
In 1995-1996, the 1st year of a new CBA, the NHL revenues were $936M and there were 26 teams, most of them in the northern half of North America.
In 2012 the last year of this CBA, the NHL revenues are expected to top $3B, there are 30 teams spread out into the deep south of the US.
In other words, there are a hell of a lot more people watching hockey, going to hockey games, playing hockey, etc. Hockey is more popular now than it was in 1995.
Why?
Because the league has done a very good job of marketing itself through its best commodity: its players. I realize Bettman is a douche, but he did learn from Stern how to do this.
So, if you're going to market your players, and especially your super-stars, you need to protect them.
I will give you exhibit A and exhibit B.
Exhibit A: Sidney Crosby. He is probably the most popular NHL player right now. The fact that he missed large portions of the last two seasons WITH A HEAD INJURY has a HUGE impact on how the league has to react to these hits. If you think the league didn't lose money while he was out, you're nuts. Put simply: when the Pens come to visit, people show up to see Crosby. The league has manufactured their marketing around this very notion.
Exhibit B: Scott Stevens, the very person in your "why isn't this hit legal?" question. This dude single-handedly ended the career of more than 1 NHL player with his heavy headshots.
Now I ask you: if you're the league, and you want your $3B to triple again in the next 16 years, and you've been successful marketing your players, what do you think is gonna happen? THEY HAVE TO KEEP THEM SAFE.