In the past decade, regular-season football telecasts have evolved into major productions that can cost between $150,000 and $250,000. Networks say they have anywhere from 80 to 200 people on hand per game with dozens of cameras. (NBC says its broadcasts require seven production trucks.) Producers say all this technology has made it easier to show shots of wacky fans, demonstrative coaches on the sidelines and video segments prepared before the game.
The result is that broadcasters have so many options that they have to spend a lot more time planning what to show—and what not to. Lance Barrow, CBS's lead football-game producer, says his crew meets for several hours with players and coaches from the home and road teams in the two days before kickoff just to prepare material to present during dead time. In August, Bill Brown, a senior football producer for Fox, says he met with about 100 colleagues at a conference center in New York to prepare the network's game plan for the season.