You're correct. It's really just "business as usual" for Gamestop. Marketing, profits, etc. Some weird stuff was going on right around the PS4/XB1 launch, where you had an excess of marketing towards the XB1, Gamestop TV wouldn't shut up about it, "from-the-top" orders not to compare the two consoles, all that fun stuff. I suppose it makes a bit of sense - remember Nancy Tellem from E3 2013?
She is the onetime entertainment and digital media president of Microsoft and an ex-president of CBS, which again, owns Gamestop TV. I'm sure there were more than a few handshakes.
Meanwhile, Nintendo is at the back of a lot of the higher-ups' minds. I went to quite a few regional meetings that really shocked me at times (maybe it shouldn't have).