What is the biggest draw for Gears, the SP/MP or is it about an even split? I said this before but with a game like Gears you just need that splashy E3 demo which will blow peoples minds, coupled with a great marketing campaign with Mad World type ads and it should do fine. Or I could be completely wrong and it could fail commercially, much like I am expecting the new God of War to as maybe not enough people care anymore.
Before God of War fans jump on my back, this is just my prediction which could be way off.
The multiplayer is bigger i'd say but the campaign drew people in because of how it handled co-op which I think is/was great, also Horde mode helps as offers a 3 modes of play and all are great experiences with friends.
People don't play the campaign for the story but as far as a third-person action game goes, I think people really like how it controls and that experience they can have with friends in the campaign. The controls and feel also didnt stay entirely faithful in Judgment either
They'll get the hype train rolling over multiplayer early next year and move on to the campaign in the same way Halo does around E3, I didn't have any issues personally with their E3 demo last year, to someone like me its clear they picked a part of the game that was what they were most likely using as their vertical slice to show the suits and polished it up but next year they'll have a better set-piece to show to people
