Being a Hardware newbie, why do some prefer Asus Strix over EVGA or even MSI cards?
Trying to restrain myself not to pre-order the FTW right now. Keep telling myself, I have no games coming soon I want on PC, I can wait....
At this point, I would say brand loyalty based on past experiences since there aren't reviews out of the new equipment. This loyalty is often based on:
Past customer service experience
Past performance vs other brands
Warranty programs
Overall cost
Cooling types
Appearance
For me, I've bounced between ASUS and EVGA cards in the past. My EVGA 980ti broke this December and their warranty process was quick and easy (especially compared to other pc-part businesses I have worked with) so I decided EVGA for this round. I also am a sucker for LED's still, because they obviously make your rig faster...
I never had any problems with my ASUS cards, and often chose them based on performance compared to other cards. I even had a PNY once that I enjoyed.
Will have to see how these perform vs each other with this batch. I've read with the power limitations on the card that OC'ing is going to be comparable among all (at this time) so it will be interesting.