The problem is that being a good wrestler is not enough, really. You can have a move set with 100 moves, you can be a power house and a high flyer all at once, if you don't actually show personality, it doesn't work. At least not in the WWE.
I see something in AA, I think they have potential to be great after a shake up, but Apollo... Honestly, I don't see anything there other than a guy who looks good and is able to do moves. His expressions, the way he behaves during matches, the way he panders to the crowd as a baby face, etc, it's not organic nor entertaining.
I know people hate Corbin, but, still, I'll use him as a comparison. See the way he behaves and the look on his face and you know he's an asshole, you know he doesn't care and you know he doesn't respect his opponents. He's not great in ring and not even in delivering promos, but those positives alone are enough to make me want to see him way more than I want to see AA, Crews and even Neville.