I'm somewhat irritated that the talents of Heyman are used up on trying to sell a shitty convoluted storyline like, Ambrose Vs. Cena winner gets Rollins. Because the wrestlers themselves can't get the fans to give one little shit about the bogus story that the writers have come up with.
Agreed 100 percent. And this is largely due to the WWE's internal structure and the corporatization of the company. Guys aren't allowed to really be themselves and to grow naturally, but are instead forced to "grow" within the limited confines of the paper-thin stories they are given.