When you start up, it's a whole new mode off the main menu in 'Madden,' and when you start the mode, you're given a starter pack with enough players, coach, playbook, stadium and uniform cards to play your first game. The cards you start with are lower-rated cards, so it's up to you to build your team from that point. After that, you play your first game, and depending on how well you did, you'll earn coins based off of your performance. You can then use those coins to buy more packs of cards or bid on cards on an auction block, which is an eBay-like feature where you can buy and sell cards with other people posting and buying from you. Or you can buy from the weekly deal, which will be our great deal where we offer you a rare card for a discounted price. So you could have a legendary Tom Brady or Randy Moss from the Vikings, and you can buy those cards to help build your Ultimate Team.
The goal is to go in, get as many cards as possible, build the type of team you want, then compare yourself against your buddies on the leaderboards.