In some ways, Madden 11 feels like a Focus Test game, whereas Madden 10, even with its blemishes, felt like a game designed by a team that went in the direction they wanted to go in. Let's take Gameflow. This feature is actually pretty neat. It's basically a more realistic way to "Ask Madden" so instead of calling base plays Gameflow looks at play style, and the new Game Planning to determine which plays to call. A defacto Offensive/Defensive Coordinator. Cool idea. But it's clearly there because apparently so many people use the Ask Madden feature over calling plays themselves. (Which I find utterly shocking.)
Again I have no issue at all with the idea of Gameflow as a feature. It's a cool idea but it's one of Madden 11's MAJOR bullet point features -- arguably the #1 new feature in the entire game. That sort of flies in the face of the design ideas we saw popping up last year. This, to me at least and you are certainly free to disagree, feels like it should be a 2nd tier feature rather than the game seller. A feature that is a "hey by the way...this is pretty neat" instead of the "you need Madden 11 because of this." Because, frankly, you don't.
Gameflow/planning also has some issues, especially on defense. This is not at all Madden specific but to really call plays effectively a coach needs to adjust on the fly. Sure you can have your scripted plays, your plays designed based on down and distance, but every game of football is its own self contained drama and coaches always adjust to what is happening on the field. If a team's WR is killing me -- I am going to adjust to try and take him out of the game. If a HB is getting 5, 6, 7 yards a pop I'm going to move more guys in the box. Gameflow doesn't account for this -- especially when playing the CPU. Again no game has effectively done this, but a big part of game planning and play calling is trying to take away a team's #1 strength and adjusting your plan based on the flow of a particular game. Madden's AI (in truth every football game's) needs to do this for Gameflow/Game Planning to be a really great feature which will please both hardcore Madden fans and the guys who simply Ask Madden what to do on 3rd and 12.