The Penguins had to suffer before getting to this point. Sawyer said they had to make a decision a few years back - stay competitive and lose millions of dollars in doing so, or lose fans while gutting the roster and rebuilding.
They decided it would be easier to win back fans than recoup millions lost.
"We chose a path before that we had to do because of the economics and the size of the market and part of that path was to be ready when a labour deal arrived," he said. "We have a knowledgeable market here, so they understood how significant the new labour deal was."
It wasn't a hard sell in this market.
"We had a couple of columns written last fall here that said the choice for the NHL was very obvious: you have the Steelers or you have the Pirates," said Sawyer. "The Steelers are competing every year under a salary cap and the Pirates are struggling and have no real chance of winning the championship because of their system. And so, it really clarified for everybody in this city where the issue was."
After years of shedding payroll, the shackles came off Patrick earlier this month. He signed Gonchar to a $25-million US, five-year deal, Palffy to a $13.5-million, three-year deal and acquired a veteran goalie in Jocelyn Thibault. And he's probably not done.