I loathe it. I can't play a lot, and with losses being so much more impactful than wins I just keep slipping down the ranks so long as I keep playing until the first win of the day. There isn't a sense of progression, just deterioration. I've dropped from Rank 53 to 45, and recovering my previous rank just seems like a pipe dream now.
...I'm not really having fun with Overwatch anymore.
This is a skilled based rank. Your not supose to se progression unless your skill improve.
If you keep falling in rank, it means your still playing against people above your level.
I started at 48, went up to 49, then fell down to 42. The sooner you realise your not as good as you thought, the better.
I stopped caring about the ranks now, and just play as well as i can, and try to improve every game. Im winning more games than im losing now, and having just as much fun regardless of the number next to my name. If i get back up again, great, if not i will improve and do better next season.