In October, Bush began laying the groundwork to prosecute his case against Rubio, dinging the first-term senator for his poor attendance record and missed votes in the Senate. Heading into the third GOP debate in Boulder on Oct. 28, Bush and his entire team were on the same pageand brimming with confidence. They hinted at what was coming, planting stories and calling reporters on debate day to ensure that the attack on Rubio was the dominant storyline.
Watch tonight, Rich Heffley, a top Bush confidant in Florida, told friends on debate day. Tonight, its gonna be over for Marco.
It didnt turn out that way.
Theyd rehearsed the attack on Rubio dozens of time during debate prep, but when it came time to execute on stage, Bush just whiffed, one senior staffer lamented later. That stuff he said about being one of Marcos constituents and being disappointed, that wasnt anything wed practiced, the staffer continued. Hes Jeb Bush. No one is going to empathize with him as someone who needs his senator to work on his behalf. When Rubio hit back, dismissing Bushs attack to the fact that were now running for the same position, Bush failed to respond.
Sometimes you just fuck up, the Bush staffer said.
It wasnt until that debacle that Bushs advisers decided to address the candidates poor performances themselves, hiring Jon Kraushar, who generally works with television anchors, as a public speaking coach.