I wasn't really aware of the previous conversation. I just noticed your post and figured it was odd that she "selective chose endorsements" when she was doing endorsements left and right at the height of her popularity. She really couldn't do much more because she was already doing the most.
I suppose you can say that she could choose the best of the endorsements she was given (I recall she was also being pimped out by Donatella Versace), but I think it's a little disingenuous to say she was "selective" when she's done random things like Skechers and Virgin Mobile ads simulating sex. I mean, what does Virgin Mobile have to do with her brand? And how can you be "selective" if it adds nothing to your creative message? I understand MAC makeup because it was done in conjunction with donating funds to AIDS research, but nothing else really stands out as upper-echelon endorsement other than being high profile.![]()
How is this surprising? Christina was still at the beck and call of label execs at that time. Of course her first few years were chock full of endorsements.
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