My granddaughter used to watch playdough videos. One had a lady that created dresses out of playdough for barbie dolls. One day, I heard the lady's voice on the news and it was a story that she made over five million dollars that year. Answered my question as to why an adult would be making these "silly playdough videos" for kids. This was 10 years ago and on youtube kids. I am sure they make a lot more than that on regular youtube in today's world.
In the first game we had Sam Lake, Conan O'Brien and the Dorito Pope among others. Immersion breaking, maybe, but as the song goes: "don't be so serious".
Kojimbo is a nousagi, he's one of us and he has been since at least her MGS1 playthrough.
Preppers are all holograms, one of them projecting an avatar instead of themselves fits the theme perfectly. Though Sam should comment on it, like as someone else already said, the way he looks back twice has that "WTF is that?" vibe. Would be funny if he acknowledged how weird this is.