They started with Bethesda/ZeniMax. Announced in 2020, went through in
Yep. To grow first party content for GP. They've reiterated that strategy multiple times.
I don't understand. Why would people knowingly choose an xbox console if buying a PS5 gives you pretty much all the xbox games as well as give you access to ps5 exclusives. I'd have huge buyer's remorse if I chose and bought an xbox series X at launch only to see all the games I thought were exclusive appear on other consoles alongside those console's exclusives that I don't have access too. This is why xbox hardware sales are down 50% from last year ...
Sony had a very dominant generation with the PS4, so it's easy to imagine that anyone who went with an Xbox Series as their only console is someone who had no major issue with missing out on Sony's first party games.
I think there's also a lot of the Xbox buyers who have multiple consoles…which would also explain why around 49% of the total consoles is the Series S.
Finally, there's always GamePass as a console selling point.
That said, if I had to recommend a console to anyone who was cash limited, it'd likely be a PS5.
"Xbox Series X|S console sales have been declining, with significant drops reported in both hardware revenue and unit sales. Microsoft has reported a 42% decrease in hardware sales in a recent quarter, and January 2025 sales were down nearly 50% compared to the same period last year, according to VGChartz. While Microsoft highlights growth in content and subscription services, the decline in hardware sales is a notable trend."
Going multiplatform wouldn't have hurt, but there are other reason. You forget Xbox first party didn't really get going until 2023/24. Stagnation was already set in stone at that point.
Price hikes, delay in getting a steady cadence of games, Xbox being an after-thought in most areas and combined with terrible marketing…no surprise the hardware is in terminal decline even without the pivot to multiplatform releases.
Nah, MS will look at the numbers, realize they have more to gain selling games and let Gamepass die.
Sales are down on Xbox console, but that's just one release platform out of 4 they'll be supporting. PC, Steam, PS5 and Xbox.
You forget GP is also the backbone subscription service for their Cloud streaming ambitions.