Personally I think James should see it just so he can make a review of it. It'd get so many views. It's basically printing money for him. It's silly to write it off but whatever.
I get why James Rolfe doesn't want to watch the new Ghostbusters. Just the other day at work, someone was commenting to me how they found it morbid that Ghostbusters 3 was stuck in development limbo for decades, and then it gets rebooted right after Harold Ramis dies. It's like... they only approved it
because he died, because Hollywood is fucked up. That's sort of the tone I got from James' rant, and I get it.
Everybody has these movies that bother them (for me it's Bayformers), and you watch them and they're terrible, just like you knew they would be, and you ask yourself how Hollywood can keep on doing it, and then you realize that you're part of the problem because you watched it. And then you think "maybe it will stop if I just look away" (as James advised others to do), but then you try staying away and nothing changes, and your faith in humanity is destroyed just a little bit more.
James is currently at that point where he's covering his eyes and trying not to look. If he peeks, it will ruin his attempt. He needs to follow through, and then see how futile it is, and then lose faith in humanity.
Although I suppose with the storm in a teacup that erupted around James after he took this stance (because obviously he hates women), this movie doesn't fit the formula, and he should give up and try it again with a different movie. Maybe he should give in to the pressure, watch the movie, and then make a gigantic rant about how terrible it was.