Now comes the harder part, at least as far as a 2016 timeline is concerned, because shifting public opinion is harder than registering voters or increasing turnouts. But the bottom line is this: If the Democrats accomplish their first two goals, and get Texan Hispanics in line with national Hispanic party affiliation, they could put Texas in play in 2016. And while swinging public opinion is difficult, it certainly isnt impossible particularly giving the Democrats demonstrated ability to micro-target potential voters with data-driven messaging.
In 2008, 35 percent of Texan Hispanics voted for the GOP. No exit polls were taken in Texas in 2012, but the national Hispanic GOP vote was only 27 percent four points lower than the national Hispanic GOP vote in 2008. So, going off of limited data, and giving the GOP the benefit of the doubt, the Democrats would need to swing Texan Hispanic voters their way by between four and eight points.
And while Republicans like Mr. Norquist and Texas Gov. Rick Perry say that the Democrats goal is a pipe dream because of the Texas GOPs differences from the national GOP, they would be well served by studying the case of former Massachusetts Sen. Scott Brown, who, despite a roundly liberal record on abortion and other social issues, was painted as part of a national, socially conservative machine by 2012 Democrats. Then-candidate Elizabeth Warren didnt focus attacks on Mr. Brown for his quotes regarding abortion, for example she instead ran ads attacking former Missouri Rep. Todd Akins quotes on abortion.
In the next Texas election, Texas Republicans should not expect to be spared attack ads highlighting Arizona Gov. Jan Brewers harsher immigration policies.
By making races national when convenient, both parties have discovered a winning strategy and one that can overwhelm a single states party apparatus.
Vlytics, a Republican data and analytics firm run by veterans of national and statewide campaigns, made no bones about the Democrats chances. Weve run a model on the Texas demographics; we know that the Democrats have too, Vlytics partner Brian Stobie told The Daily Caller. We know, and the Democrats know, that if they achieve these three goals, they can turn Texas purple, or even blue, in as little as four years. What is unclear is if the GOP knows this.