I suppose it would be hard not to get swept up in all the Kickstarter hype, if I were in Payton's position. So many no-name developers are getting their games off the ground by promising so much and showing so little. For someone with a proven pedigree, it should be easy to get funding, right? Wrong. I think the problem is that they have done so little to cater to their specialized platform. iOS gamers are not above paying for stuff, but they typically want something for free. They aren't going to bite at a vague concept video, and aren't going to pay for a $10-15 game without trying it first.
They should have had a free demo or CHAPTER 1 ready to go on the App Store, free of charge. When you complete it, the game prompts you to visit the Kickstarter page. Or better yet, have CHAPTER 2 already completed and you can buy it for a couple bucks when you finish CHAPTER 1. At the end of both chapters the user is prompted to the Kickstarter page as well. That way they have money flowing in from both the Kickstarter page and the App Store.
Then you load the Kickstarter page with videos and information that entices the player beyond what a Proof Of Concept video would do. Players have already played the game so you can show new mechanics, items, weapons, and scenarios that will make the game more fun and interesting than the demo they've already played. You could even put those videos in the game itself, and have them play at the end of the first and second chapters.
Of course, perhaps I don't know enough about game development or Camoflaj's budget to say whether or not they could make 1-2 complete chapters before receiving funding. Though if you can't even get 1/10th of the way through a game before you run out of cash, then it's probably not a good time to start a new development studio.
A setup like this might make potential publishers or investors more comfortable too. They can commit to funding Chapter 1 and Chapter 2, and if the interest isn't there they can bow out. Making them fund the entire game before they know if there's a market for it is putting them in a pretty high-risk scenario.