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Sega is considering launching its own Netflix-like subscription service for video games, a move which would accelerate gaming's transition towards streaming.
There are already a number of similar services on the market - such as Xbox Game Pass and PlayStation Plus - which see gamers pay a monthly fee for access to a range of titles rather than owning them outright.
Sega's president Shuji Utsumi told the BBC such subscription products were "very interesting", and his firm was "evaluating some opportunities".
"We're thinking something - and discussing something - we cannot disclose right now," he said.
Some in the industry have expressed concern about the move however telling the BBC it could see gamers "shelling out more money" on multiple subscription services.
It is not just Sony and Microsoft who offer game subscriptions - there are now countless players in the space, with rivals such as Nintendo, EA and Ubisoft all offering their own membership plans.
Currently, various Sega games are available across multiple streaming services.
The amount these services individually charge vary depending on the features and games made available. For example, Xbox Game Pass prices range from £6.99 to £14.99 a month, while PlayStation Plus ranges from £6.99 to £13.49 a month.
So it would make financial sense for Sega for people who are playing its titles to pay it subscription fees rather its rivals.
It could also be attractive for people who mostly want to play Sega games - but for everyone else it could result in higher costs.
Rachel Howie streams herself playing games on Twitch, where she is known as DontRachQuit to her fans, and said she was "excited and worried" about another subscription service
"We have so many subscriptions already that we find it very difficult to justify signing up for a new one," she told the BBC.
"I think that SEGA will definitely have a core dedicated audience that will benefit from this, but will the average gamer choose this over something like Game Pass?"
And Sophie Smart, Production Director at UK developer No More Robots, agreed.
"As someone whose first console was the Sega Mega Drive, what I'd love more than anything is to see Sega thriving and this feels like a step in a modern direction," she said.
But she wondered if Sega did create a rival subscription service if this would lead to their games being removed from other services.
"If so, it could mean that consumers are shelling out more money across owning multiple subscription services," she said.
More at the link.
Sega considering Netflix-like game subscription service
It's another sign the industry is moving away from owning games - some fear that means gamers having to "shell out more."
www.bbc.com