A great match should be able to tell you the story itself. Without needed promos or backstory. Those can help but not every feud can be a blood feud and doesn't need to be. Savage vs Roberts is great with backstory, but Rude vs Steamboat is great isolated. That's what happens when two pros work.
It's my problem with the vast majority of modern pro wrestling and it's not just exclusive to the WWE. It's all over the indies. The vast majority of pro wrestling matches tell the same story. 'I am guy who does lots of moves' 'I am guy who does more moves' 'Nuh uh I will do more moves than you and win'. I watched Kyle O'reilly vs ZSJ the other day from Thirteen and there was no story. It was just a sequence of knockoff UWF spots and acknowledging their training. Over and over and over. The match itself was nothing other than a demo between their different styles but they didn't play up that aspect at all. The Jushin Liger vs Virus match from NJPW this year was exactly that, and it worked. And it had far less spots and no 'this is awesome' chants.
No one sells the drama. Not no one, but most people don't sell the drama. It's why I like Joe currently so much. He's a monster and he acts like it. Even when the booking doesn't. You look in that face and you see malice, you feel empathy for his opponent even when his opponent is dressing up in crayons and trying to no-sell it.
It's why I like a lot of Mexican wrestling. It's not the flippy acrobatic stuff that people claim. It's the blood feuds. It's the severity. In WWE, PWG, ROH, TNA, whatever else, rarely do I ever see emotion in a match. Not every match needs to be a rollercoaster, you can do a fun dream match like Cena vs Styles, but the problem is every match is booked similarly. You never see desperation, you never see fear, you never feel anxious. I can name on one hand the matches in the last 2 years that have made me feel anxious like when I was a kid. The constant finisher kick-outs ruin any desperation and rather than putting you on the edge, they keep doing it so you've become numb to them. Or I have at least.
But my point about the Mexican wrestling is for stuff like Canis vs Trauma or LA Park vs Rush or even Fenix vs Mil Muertes(which was a much more Hollywood take on it) is you feel emotion. The crowd certainly helps. But I feel that I want to see what this match is going. I want to get caught up in it. Despite giving Punk shit, it's why I liked Brock vs Punk so much. It's why I liked Undertaker vs Brock(not WM) despite so many people hating it. It's why I praise Neville vs Zayn. Desperation. Punk, Undertaker, and Neville all felt desperate. You felt unsure of the match because of how the desperation played. Something that seemed like an obvious conclusion, Zayn inevitably getting the title, Brock destroying Punk, Brock destroying Undertaker who looked like a wreck the last time they fought. Even Sombra vs Atlantis wasn't as good as Guerrero vs Atlantis because the old timers get it. They know how to get the crowd going and get them to believe.
You saw how desperate they came off in that fight. The storytelling made you believe that the other side might win. You felt emotion and interest rather than 'how much can I gif out of this match'