JayDub said:I'm finding this hard to believe:
1. Has Sony even turned a profit on the PS3, hardware-wise, yet?
2. If not, and if the 45nm RSX and Cell chip (is it going to be on the same chip?) is supposed to make the PS3 cheaper to manufacture (therefore, more profit), wouldn't you think Sony would rest on the extra profits for a little while before jumping with a new design? Especially with how much they've already lost, plus their less then favorable position amongst Microsoft and Nintendo.
Smart business would tell Sony to let the new chips turn a little more profit for them before redesigning the PS3. However, there's another side. Some people (me included) would find the new, redesign PS3 attractive, and buy it. Redesign = more people buying it = recover financially?
But you're forgetting the main benefits of a redesign;
Smaller, lighter hardware means you can ship more units for less money.
You can streamline the manufacturing process. There are a lot of now-unnecessary parts on the PS3 casing.
You can remove features but giving consumers the redesign as a trade-off.
You're effectively introducing a new product which means free, easy promotion that you wouldn't get by just keeping the existing model around. See: Nintendo's multi-coloured handhelds.