Two of our most trusted neoGAF insiders have said that Microsoft is reacting hard to what has went down, and so they're going to try to dismantle PS4's image as a "for gamers" console by paying publishers and devs to not show their multiplatform titles during E3 on a PS4. In other words, even if the multiplatform version is coming out for the PS4, they won't be able to show them at E3, thus contributing to the perception that somehow Sony is getting significantly less support for PS4 than Microsoft is "for gamers."
Of course, I'm sure multiplatform games will slip through - they can't possibly pay everyone - but it's extremely telling how they're choosing to spend their money. Rather than do the thing everyone wants, which is end the anti-consumer nonsense, they'll spend their time trying to deceive everyone instead. That should say it all about Microsoft since this year started