Sony's marketing and communication about the PS4 Pro

I like how you decided to change the 'Yikes' for 'Daaaaamn' because that seemed more concerned
I changed it because yikes felt like a bigger deal.

I've been quite enjoying the more stable fps on the S, it's a great feature 👍
 
I live under a rock (yup I'm that guy who thought drive club was coming out for free at first)
Most of the time, even I know ps4 will give us a semi 4K experience one entire year before scorpio.
My ps4 pro+FFXV is ready.

Yep. I might as well call this my FFXV machine. But I have a ton of other games I'm looking forward too with the Pro :D
 
It's been pretty clear. Some people have just had a brain fart around the announcement, or are concern trolling.

The day of the announcement a mate who doesn't even follow gaming and pretty much only plays Batllefield 4 and NBA 2K series text me about it wanting one, seeing if i'd heard about it too.
 
Yeah, not getting the hostile responses here AT ALL.

Yeah, leng jai understands the benefits the PS4 Pro would have for 1080p TV, but he's right in pointing out that Sony has communicated extremely poorly about this, and I totally understand how it would confuse a lot of people who, let's say, have only watched the Playstation Meeting, which was terrible and only talked about 4K.
 
Wait, it downclocks itself to match ~1.84TF on unpatched games??
So you don't even get the benefit of more stable fps like you do with the Xbox One S??

Daaaamn.
I'm surprised you're just finding this out since you're in almost all PS4 Pro thread. They literally said games have to be patched to make use of the extra power. You were just in The Witcher thread where CDPR said no PS4 Pro patch.
 
btw did they announce what the PS4 Pros HD bay size will be?

This is a great post. You have voiced something I've been wondering ever since this thing was announced. Not to detail but support for game installs on HDD or support for 15mm 2.5 inch drives is something I want the Pro to deliver so I can finally upgrade my 2TB to 4TB or bigger.
 
I'm surprised you're just finding this out since you're in almost all PS4 Pro thread. They literally said games have to be patched to make use of the extra power. You were just in The Witcher thread where CDPR said no PS4 Pro patch.

It's concern trolling, nothing to see here
 
I changed it because yikes felt like a bigger deal.

I've been quite enjoying the more stable fps on the S, it's a great feature 👍

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Here we go again. Let me summarize it for you:

For 1080p TV owners > supersampling and stable framerates in supported games pre launch and all games post launch, may vary by title.

For 4K TV owners > Rendering using the checkerboard method for a similar native 4K IQ. Developer may allow options to different rendering methods based on user preference.

Also this:

Just to clarify I'm not confused about the PS4 Pro at all. I'm getting one and won't have a 4K TV or HDR for at least a few more years. This thread is just an observation on the general PS4 Pro discourse on this particular forum.

Nothing about it is. A bunch of people on Neogaf are being willfully obtuse.

This definitely contributes.

The only thing that might be confusing to some is the 4k stuff. I think aping Apple and calling it Pro is all the marketing they need to sell. More powerful ps4? Kewl.

Yeah, I think Sony might lose a few sales from people who don't own a 4K and are oblivious to the fact that it yields great benefits on 1080p as well. I don't think it will make a major impact though.
 
Yeah, not getting the hostile responses here AT ALL.

Yeah, leng jai understands the benefits the PS4 Pro would have for 1080p TV, but he's right in pointing out that Sony has communicated extremely poorly about this, and I totally understand how it would confuse a lot of people who, let's say, have only watched the Playstation Meeting, which was terrible and only talked about 4K.

But... you understood.
 
I'm surprised you're just finding this out since you're in almost all PS4 Pro thread. They literally said games have to be patched to make use of the extra power. You were just in The Witcher thread where CDPR said no PS4 Pro patch.

Etta's just having a bit of fun. It's good natured I'm sure.
 
😂 You guys are upset at me and think I'm concern trolling instead of being upset with Sony and asking them to change it. It's a legitimately fantastic feature with a 0.1TF gap, it would be even better with a 2TF gap.
There is no need to be upset with me. Maybe direct it at Sony?
 
Yeah, I think Sony might lose a few sales from people who don't own a 4K and are oblivious to the fact that it yields great benefits on 1080p as well. I don't think it will make a major impact though.

If they buy a Slim instead would it not still be a win for Sony?
 
Yeah, not getting the hostile responses here AT ALL.

Yeah, leng jai understands the benefits the PS4 Pro would have for 1080p TV, but he's right in pointing out that Sony has communicated extremely poorly about this, and I totally understand how it would confuse a lot of people who, let's say, have only watched the Playstation Meeting, which was terrible and only talked about 4K.
Concerned citizen argument.
 
Not making any difference for us in retail. We've been able to clearly communicate to our customers what so many on here seem to be willingly obtuse about. Preorders have been very solid, our in store Sony rep is already really excited about the response we've had from both new buyers and existing PS4 owners. We've been able to talk to our customers very clearly about what the product is, and there's been a positive response.

It's stunning to me how people on GAF have seemed to be almost deliberately obfuscating things for themselves, when the information has been communicated with almost agonizing specificity by Sony, and then sources like Digital Foundry provide greater clarity and specifics in technical respects.

Seriously. Blows my fucking mind.
Thanks for the retail lookout man.
 
But... you understood.

Yes, because I spend way too much time here reading articles that were released AFTER the Playstation Meeting that was supposed to make everything perfectly clear (it didn't).

I understand how it might not be so clear for other potential buyers, and I'm pretty sure that's what the thread is about.

Concerned citizen argument.

I have no personal stake in the PS4 Pro success or failure, so I'm fine, thanks. Will I be taken more seriously if I say that I'm buying one though ?

However I have come across some people who were quite ignorant about a lot of the features and I think at least some of that is because of Sony's communication.
 
😂 You guys are upset at me and think I'm concern trolling instead of being upset with Sony and asking them to change it. It's a legitimately fantastic feature with a 0.1TF gap, it would be even better with a 2TF gap.
There is no need to be upset with me. Maybe direct it at Sony?

Why get mad at Sony when nobody even knows what the hell really happens when you put Knack in a PS4Pro? I'm happy your Xbox is giving you better results, but you would have been laughed off the forums if you claimed performance gains before the console even launched. For all we know PS4 Pro could add multiplayer to No Mans Sky lol
 
😂 You guys are upset at me and think I'm concern trolling instead of being upset with Sony and asking them to change it. It's a legitimately fantastic feature with a 0.1TF gap, it would be even better with a 2TF gap.
There is no need to be upset with me. Maybe direct it at Sony?

You have Jessica Jones (Apt 23 too) as your avatar, I can't be mad at you.
 
You downclock yourself everytime you post in playstation threads mate.

almost choke on my water, breh


i think the message was very clear and ultimately you could always go to a kiosk see it for yourself or wait when it;s in the wild for impressions/indepth talk from DF and what not

personally it would have been better if they offered the Pro with a 2TB HDD or with a game as the defacto sku (same as the OG and Slim)
 
Why get mad at Sony when nobody even knows what the hell really happens when you put Knack in a PS4Pro? I'm happy your Xbox is giving you better results, but you would have been laughed off the forums if you claimed performance gains before the console even launched. For all we know PS4 Pro could add multiplayer to No Mans Sky lol
Be laughed at?? Why?!?! These consoles are PC architecture through and through. Better performance should come with upgrades automatically, and it would if the Pro wouldn't downclock itself. Unless the PS4 APIs would disallow that first.
 
It's a more powerful PS4 that plays games with better graphics and in higher resolution. Shit, it's incredibly easy to understand and explain to others. The only goofy aspect of Sony's conference was trying to display the benefits of 4K/HDR over a youtube stream.

You have Jessica Jones (Apt 23 too) as your avatar, I can't be mad at you.

You should be mad, Jessica Jones was terrible.
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Be laughed at?? Why?!?! These consoles are PC architecture through and through. Better performance should come with upgrades automatically, and it would if the Peo wouldn't downclock itself. Unless the PS4 APIs would disallow that first.
Xbox One S uses the same GPU as the OG model but with a slight overclock. That's not the case with the PS4 Pro.

Just a suggestion, you can enjoy even better framerates and resolution on the OG PS4 than the Xbox One S.
 
Yes, because I spend way too much time here reading articles that were released AFTER the Playstation Meeting that was supposed to make everything perfectly clear (it didn't).

I understand how it might not be so clear for other potential buyers, and I'm pretty sure that's what the thread is about.

So far every concerned poster has come in to say he is concerned, but just in case he is playing the confused role too well, he upclocks in realtime and says he understands everything, by the way.
 
Be laughed at?? Why?!?! These consoles are PC architecture through and through. Better performance should come with upgrades automatically, and it would if the Pro wouldn't downclock itself. Unless the PS4 APIs would disallow that first.

Do you understand how developing games for a closed system works or????

Can I ask you how old you are? Not to be taken in a bad way, just curious
 
I agree but I think it is irrelevant because it is a terrible idea from start to finish.

All the money they poured into making it would be better in keeping their first party studios open making great games for PS4.
 
Xbox One S uses the same GPU as the OG model but with a slight overclock. That's not the case with the PS4 Pro.
Scorpio will have a different GPU, I'll bet you dollars to donuts it will improve things automatically even further.
Do you understand how developing games for a closed system works or????

Can I ask you how old you are? Not to be taken in a bad way, just curious
Game engines have become a shitton more scalable, console builds are practically PC builds with more optimization time.

Well either way, hope Sony turns back on this and allows the extra performance to spill over by launch, it's awesome 👍.
 
So far every concerned poster has come in to say he is concerned, but just in case he is playing the confused role too well, he upclocks in realtime and says he understands everything, by the way.

Here's the thing about an Ad Hominem attack. You look foolish because you're not addressing a viable talking point. If the process of down-clocking is indeed real, then actual gains for unlocked games are left on the table.

I don't have an XB1S or even an XB1 anymore, so I'm not interested in comparing the two, but I am a PS4 owner interested in the benefits of the PS4Pro @ 1080p. If the down-clocking is actually happening, it means that Infamous: Second Son, which I am playing through right now, will not get any sort of boost thanks to the PS4Pro's spec boost without a patch. On a technical level, this should not be, not for games with unlocked framerates. Potential is being wasted.
 
I think Sony has been clear it is just not an appealing product.

As for 4k/HRD display, not many have the equipment for that. While with better 1080 graphics, it is not the kind of difference one is used to see with a generational leap and the benefits can already be seen on PC, PS4 is just catching up. Besides MS already did a good job banalizing those features with the slim and Scorpio.

Finally, PS4p s product for PlayStation enthusiasts, if you are not one of them, them you won't find it appealing.
 
If the down-clocking is actually happening, it means that Infamous: Second Son, which I am playing through right now, will not get any sort of boost thanks to the PS4Pro's spec boost without a patch. On a technical level, this should not be, not for games with unlocked framerates. Potential is being wasted.

I'm not addressing your larger point, but in the particular example of I:SS, it's being patched specifically for Pro. To this end, Second Light was shown and it appeared to be running at or close to 60 FPS, indicating the Pro's increased CPU clock is being utilized.
 
Yes, because I spend way too much time here reading articles that were released AFTER the Playstation Meeting that was supposed to make everything perfectly clear (it didn't).

I understand how it might not be so clear for other potential buyers, and I'm pretty sure that's what the thread is about.



I have no personal stake in the PS4 Pro success or failure, so I'm fine, thanks. Will I be taken more seriously if I say that I'm buying one though ?

However I have come across some people who were quite ignorant about a lot of the features and I think at least some of that is because of Sony's communication.

I suspect a large portion of Pro buyers may not even actually care exactly how much better it is over the PS4, or beyond knowing that it will be, especially given the price difference is only $100.

However bad the marketing of Pro might be, I feel the price bails them out. And for most prospective buyers all they need to know is, cough up $100 more and you'll get the better one. As enthusiast targeted as it's supposed to be, the majority of people buying it won't be super knowledgeable forum goers.

It would be a totally different story at $499 though.
 
I'm not addressing your larger point, but in the particular example of I:SS, it's being patched specifically for Pro. To this end, Second Light was shown and it appeared to be running at or close to 60 FPS, indicating the Pro's increased CPU clock is being utilized.

You should've addressed my larger point. Infamous: First Light was specifically shown to demonstrate HDR and I suspect that both I:SS and I:FL being patched because they are games that will explicitly and obviously demonstrate HDR and they're already built. But the fact remains that if I buy a PS4Pro and put in I:SS and put the patch on the backburner, the game should not be run as if it was on an OG PS4.
 
I don't have an XB1S or even an XB1 anymore, so I'm not interested in comparing the two, but I am a PS4 owner interested in the benefits of the PS4Pro @ 1080p. If the down-clocking is actually happening, it means that Infamous: Second Son, which I am playing through right now, will not get any sort of boost thanks to the PS4Pro's spec boost without a patch. On a technical level, this should not be, not for games with unlocked framerates. Potential is being wasted.

What kind of compatibility issues would crop up if you just threw a couple extra tflops into a previously single-spec, closed system? How would every single game currently released react in every gameplay scenario? You don't know, and neither does Sony. They are covering their ass because they don't have the ability or probably even the means to check every single instance for every game. So they leave it up to the devs, and are more than likely offering them a free patch if they include PS4 Pro features.

And bonus for you, Infamous is getting a patch
 
Here's the thing about an Ad Hominem attack. You look foolish because you're not addressing a viable talking point. If the process of down-clocking is indeed real, then actual gains for unlocked games are left on the table.

Real effort need not be expended on humans that have adjustable clock rates.

In hardware that has been originally exposed in the way Sony has for the benefit of developers, software that has been developed to take advantage of specific timings would probably break when it runs at a different clock rate.
 
Whether or not it will benefit you if you don't have a 4k TV is getting tiresome. Are we going to have that same discussion everytime a new console comes out going forward? Let's just say that Sony never made PS4 Pro and released PS5 in 2018. We'd be having almost the exact same conversation. I can already predict the Scorpio topics being created about this same thing.
 
It's stunning to me how people on GAF have seemed to be almost deliberately obfuscating things for themselves, when the information has been communicated with almost agonizing specificity by Sony, and then sources like Digital Foundry provide greater clarity and specifics in technical respects.

Seriously. Blows my fucking mind.

My thought also.
 
You should've addressed my larger point. Infamous: First Light was specifically shown to demonstrate HDR and I suspect that both I:SS and I:FL being patched because they are games that will explicitly and obviously demonstrate HDR and they're already built. But the fact remains that if I buy a PS4Pro and put in I:SS and put the patch on the backburner, the game should not be run as if it was on an OG PS4.

I'm not a hardware engineer nor do I have access to a PS4Pro development kit, so attempting to address your larger point is above my pay grade. I try to stick to speaking about what I know. Ostensibly, there is a significant technical hurdle in attempting to provide the same results using different clock frequencies and differing GPU architectures.

I wonder if some insight might be gained from reading Cerny's recent patent application regarding spoofing older hardware via reduced clocks? https://patents.google.com/patent/US20160246323A1

The background alludes to the general problems faced:
More powerful central processing units (CPUs), graphic processing units (GPUs) and accelerated processing units (APUs) may have higher latency, or latency characteristics that differ from less powerful components. For example, a more powerful GPU may have more stages in its texture pipeline when compared to a less powerful GPU. In such a case, the latency of this pipeline increases. In another example, a more powerful APU may contain a L3 cache for the CPU, compared to a less powerful APU that did not have such a cache. In such a case, the memory latency characteristics differ as the time needed to access data that misses all caches increases for the more powerful APU, but average latency will decrease for the more powerful APU.

The more powerful device and the less powerful device may be able to perform the same processing (e.g., execution of program instructions on the CPU or various programmatic and fixed function operations on the GPU), but differences in latency of this processing may cause the more powerful device to fail to be backwards compatible with respect to the less powerful device. Similarly, there may be differences in speed or throughput of the processing that cause the more powerful device to fail to be backwards compatible. For example, for certain types of processing, the more powerful device may be able to perform more iterations of the processing within the same time interval. Alternatively, the more powerful device could perform the processing using different algorithms that result in behavior that is faster or slower than the less powerful device, depending on the circumstance.

XB1S' ability to run games at higher framerates by taking advantage of its higher clocks begs the obvious question as to why the same cannot be accomplished on PS4Pro. On that I've little idea.

Does XB1S' silicon utilize an updated revision of the GCN architecture? Or is it merely OG Bone's GPU shrunk down to 14nm?

Edit: Reading a bit further into the patent application, my possible suspicion and what I alluded to above in the comments about the Bone's GPU is addressed. I imagined there may be operations dependent on timings between both the GPU and CPU, and that Pro's updated GPU architecture could make synchronization all that more complicated, much moreso than a mere upclock. There may be some credence to this if XB1S's GPU is merely upclocked, as the barrier to re-synchronizing might be lower. If it is updated GCN, I'll toss my theory out the window.
It is noted that the software application may have access to a cycle counter, e.g., a counter of cycles of operation of the CPU or GPU, or alternatively a counter that increments at a slower rate, for example the counter may increment every time the CPU or GPU has completed 16 clock cycles. As the frequency of the CPU and GPU is fixed on the original console, the application may be relying on the consistency of this timing. For example, the software application may be making assumptions regarding the ratio of clocks between CPU and GPU. Alternatively, the application may be using the GPU cycle counter to calculate the time to the next vertical blanking interval and then modify the rendering operations being performed so as to ensure that all rendering is complete prior to the start of vertical blank.

Edit 2: Then again, updated GCN should be able to provide cycle counters just as well as an older revision. Maybe XB1's dev kit abstracts these type of timings relative to PS4's dev kit?
 
I was already on board after the rumors hit. The DF video was all the validation I needed.

I have to agree that people are being overly obtuse over this. The reveal was somewhat confusing, but the marketing afterwards was fairly spot on IMO.
 
Here we go again. Let me summarize it for you:

For 1080p TV owners > supersampling and stable framerates in supported games pre launch and all games post launch, may vary by title.

For 4K TV owners > Rendering using the checkerboard method for a similar native 4K IQ. Developer may allow options to different rendering methods based on user preference.

Also this:
Not making any difference for us in retail. We've been able to clearly communicate to our customers what so many on here seem to be willingly obtuse about. Preorders have been very solid, our in store Sony rep is already really excited about the response we've had from both new buyers and existing PS4 owners. We've been able to talk to our customers very clearly about what the product is, and there's been a positive response.

It's stunning to me how people on GAF have seemed to be almost deliberately obfuscating things for themselves, when the information has been communicated with almost agonizing specificity by Sony, and then sources like Digital Foundry provide greater clarity and specifics in technical respects.

Seriously. Blows my fucking mind.

Well said.
 
Here we go again. Let me summarize it for you:

For 1080p TV owners > supersampling and stable framerates in supported games pre launch and all games post launch, may vary by title.

For 4K TV owners > Rendering using the checkerboard method for a similar native 4K IQ. Developer may allow options to different rendering methods based on user preference.

Also this:

About supersampling.........the game has to be in a higher resolution than 1080p for this right?
 
This is a great post. You have voiced something I've been wondering ever since this thing was announced. Not to detail but support for game installs on HDD or support for 15mm 2.5 inch drives is something I want the Pro to deliver so I can finally upgrade my 2TB to 4TB or bigger.

Im seriously hoping that the will allow for larger drives. Since it only benefits them honestly as more space means more people accessing / purchasing downloadable content on the PSN ecosystem.

That and Im tired of playing data musical chairs so want to put something decent sized in there from the start.
 
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