Jex
Member
Sell special editions to nerds, give up on everyone else and assume they're pirates. I assume this is the model that works in Japan as well. It certainly works for HBO. lol
Although of course the difference between Aniplex and, say, Honneamise was that Honneamise would release thousands upon thousands of super-deluxe special editions for works people don't care about, like Patlabor, long after those works had aired. Aniplex sells a small number of special editions for extremely popular and recent works.