BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Sept. 22, 2004--Shattering all records for entertainment franchise spending in a single day, STAR WARS fans around the world have spent more than $115,000,000 on in-home STAR WARS entertainment. Single day sales for the most requested DVDs of all time, the STAR WARS TRILOGY, combined with the release of the new STAR WARS Battlefront videogame have set yet another benchmark for the most popular entertainment franchise in the world. This phenomenal achievement will continue as the DVD debuts in Japan, Australia, Benelux and Mexico, and the LucasArts game launches internationally later this week.
Easily setting a record for the best selling film collection ever released on DVD, the STAR WARS films boasts global box office performance in excess of $3.4 billion, not adjusted for inflation. Worldwide home entertainment sales for the STAR WARS franchise stand at more than 125 million units inception to date.
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