#marketing.
Joke responses aside. I'll believe in the game when I have something to properly go on to guage whether it is going to be great for me. The hype behind it is as stupid as the hype behind Cyberpunk, when all that has is a CG teaser trailer. It's not enough to go on name alone. I need something details of gameplay / narative that I know I can get interested in. NMS has exploration and procedural generation, and that's it. Not enough detail to "hook" me. Deus Ex / Mafia 3 have past games I have loved, gameplay footage and more in depth discussion of mechanics, narrative ideas etc. Even if NMS needs to keep quiet in an Undertale kind of way, as I did with that, I'd be waiting on impressions from others before biting.
Meanwhile, Sean Bean; that's a voice I can get behind - I'm off to pre-order Civ VI.... oh look at those bollocks UK prices, perhaps not.