Part of me wants to believe the first two or three will be spectacular to build up word of mouth, but another part thinks they'll be handing out Gun Monkeys and everyone will doublethink themselves into believing it's a good deal.
I think even if the first two or three months are good, it's inevitable that the next will slide down seriously.
All in all, a monthly sub with the price that high is just not the right type of product for this type of business (games for absolute cheapest). Only if it costs pennies.