IIRC, the comic got that from SF4 since that happened prior to SFV, or did you mean after SF4?
And the story of SF isn't actually all that bad. In fact, it's fairly interesting, but the best portions are hidden behind Japanese notes in various materials. Like you wouldn't know that Bison had a master that he murdered, and actually has a fighting style. Or that Bison actually liked Sagat quite a bit, going to far as to train him and not hunt him down after he left.
Or that Balrog took over Shadaloo and ran it into the ground by spending too much. Capcom will hopefully put that shit in the game instead of spreading it out.
And the story mode we have now isn't trying to be the end all be all, it's just a prologue to the real meat in June. Which is probably why it looks like absolute shit, because they needed something to pad the time.