I question how someone can get hyped because we all know the more complete version will hit later. Then people will feign surprise and get hyped over the much more complete version of the game. So with the absolute crazy glut of fighters to play (and yet to come out) why waste the hype?
Also, to the casual? Yes, this and UMvC3 will compete against each other a bit. Will they pick up the much more flashy UMVC3 with characters they know from comics and games or this one knowing they will pay more for it and knowing a "super" version will come out for cheaper later?
Are they exactly the same? No. Did I say they were? No. Will the people Capcom depend on to succeed (read, not you and me) care or notice the difference? Maybe, maybe not. As someone who makes a living dealing with those people and having to explain the differences between MK, SF, Tekken, SC, MvC3 and so on? I have my doubts.