How about not making content on the disc locked? That's a good start!
What about all the characters for the $60 price tag that the game sells for? That's the best deal!
I don't see why people are trying justify locked content on discs and "dlc" unlock keys as a good thing. Sure what's there is good. I like this game...hell, I doubled-dipped on it and will buy it on Vita too. But I'm not going to make excuses for the shitty DLC trend that's affecting games from this company. It's not just Capcom though.
No, people should speak up, but they most definitely also need to speak with their wallets. The problem here is that for all the complaining people do, they still end up buying these games and the content anyway. The reality of it all is that the fighting community as a whole would have to shun the game for something to actually happen...and they won't.