All three of those are good speaker choices. Buying speakers is so subjective, and you are doing it the right way, i.e. going to local shops and listening. You also do indeed reach a price point where sound quality equalizes to some extent and you move to aesthetics, build quality, and other more esoteric features.
I've always been a B&W fan (currently using 805 Diamonds, and even with how much they cost, they're still the weak link in my system considering the level of turntable I have), but they are overpriced for what you get. At the same time, I'm supporting an independent local shop, and trust me, you don't have to pay MSRP most of the time. Just ask! The mark-up is so high on most $1000+ speakers that even the local shops will knock a bit off it if you are a serious buyer. All they can say is "no".
I never got a chance to demo Focal's locally, but I hear good things. Same for PSB.