The only reason I didn't pick up Midnight Suns, especially after all the amazing word of mouth that only continues to grow to this day, is the $70 price tag on my platform. After seeing all the love I went straight to product page and was ready to buy until I saw the price. Now the game is relegated to patient gamer status and I'll just get around to it whenever I get around to it, after a deep sale some time down the road. They just murdered my hype, all urgency, my impulse purchase, and a +1 on their sales numbers.
I have no idea how representative I am of the average gamer, but the game seems like it deserves better and it's unfortunate that it hit the street positioned so poorly and at such a prohibitive price.