zoner said:Competition with your friends list.
It's like going to your local arcade and saying 'I don't understand you guys playing Joust. Who cares about high scores? You should go platy it on your Atari'. Also there's absolutely no reason for you to be so uppity about it.
Basically, this. That and user investment. Not too hard to understand why people like cheevs/trophies.
*Gah, horrible way to start a top page. On topic of LA I wish they would have released a LE edition with a in depth look on the tech. What with the actors and all.