Tidal was unfairly dragged when they debuted and they never recovered from the bad press.
They earned that dragging. Don't just pop up and tell me how cool you are, show me. Especially when you trying to hop in the arena with Apple and Spotify and all you have to show for it is a bunch of rich artists telling us how so much more money is going to go to the artists. All that looks like is them trying to line some already deep pockets.
Instead, they should have found some small indie artists with a decent following and used tidal to boost their career and talk about how much better for them personally Tidal would be than Spotify or Apple Music. That looks philanthropic instead of greedy and people would be praising them for it. I mean honestly. No one actually gives a fuck about stealing music from millionaires. That doesn't make it right, but it is what it is.