I wonder what the online views are like in comparison? I know they're pushing hard for that market, but honestly I haven't seen many bits go viral in the way that Oliver seems to do weekly.
Just had to quote myself here, since my hunch was very much correct it seems.
http://splitsider.com/2015/11/trevor-noahs-daily-show-fewer-nielsens-more-millennials/
Lower neilen ratings, digital platforms are way up. They were aiming to do just that.