[The Game Business] “Reviving Sega will be the greatest achievement in my career” - Sega President Shuji Utsumi

Xbox had to fall so Sega could rise from the ashes.

Im Alive Rise From The Ashes GIF by MASTERPIECE | PBS


The ground will shake from the rushing attack of green rats.
 
Reviving Sega is an impossible task. But that all of the other companies crash and burn under the weight of their own incompetence to the point that they end lower than Sega is more and more plausible after each news that pops.
I feel like people apply Sonic Team's incompetence to modern Sega as a whole, which feels unfair.

Their current leadership started an initiative to revive legacy I.P.

It's at least worth a shot 🤷‍♂️
 
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I feel like people apply Sonic Team's incompetence to modern Sega as a whole, which feels unfair.

Their current leadership started an initiative to revive legacy I.P.

It's at least worth a shot 🤷‍♂️
Indeed, if you look the new Virtua Fighter concept video, you'll notice it's an extremely innovative project...

Plus, the new Sega direction even managed to clean the mess at Sonic Team:
Shadow Generations is glorious and according to all previews, Sonic Crossworlds is an excellent Kart Racer.
(Utsumi produced this rebirth by merging Sonic Team with arcade elite teams... )
 
Xbox had to fall so Sega could rise from the ashes.

Im Alive Rise From The Ashes GIF by MASTERPIECE | PBS


The ground will shake from the rushing attack of green rats.
I don't think releasing a new Sega console would be a great idea but... it's hard to deny there is a window:

- Microsoft is full multiplatform.
- Sony is snoozing hard: Where are the usual cutting edges exclusives? GOW? Uncharted?


There is room for a console or handheld that offers something else than Last of US 2 Remaster...
 
I havent even watched the video except the first couple mins the host shows the chart of Sega systems.

But Bloomberg business TV had a Sega segment in the middle of the night when they'd be chatting Asia/international news. But I went to bed a few hours before it came on. Here it is though. Same Sega guy.

 
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I havent even watched the video except the first couple mins the host shows the chart of Sega systems.

But Bloomberg business TV had a Sega segment in the middle of the night when they'd be chatting Asia/international news. But I went to bed a few hours before it came on. Here it is though. Same Sega guy.


I had posted about this but with video it's better

 
I don't think releasing a new Sega console would be a great idea but... it's hard to deny there is a window:

- Microsoft is full multiplatform.
- Sony is snoozing hard: Where are the usual cutting edges exclusives? GOW? Uncharted?


There is room for a console or handheld that offers something else than Last of US 2 Remaster...
Although it presents an enticing opportunity, I am skeptical that Sega would be inclined to enter the console gaming market. Presently, Sony holds a commanding position, while Nintendo maintains a consistent presence. It would be arduous for Sega to withdraw their games from the market to re-establish exclusivity, but it would undoubtedly be an intriguing development. Notably, If Microsoft supports Sega.
 
Maybe in their arcade heyday. Sega is super overrated what do they really have besides yakuza and persona at this point? Yakuza if they dont take care of it will get to a point of ass creed saturation.
 
Maybe in their arcade heyday. Sega is super overrated what do they really have besides yakuza and persona at this point?
Sonic frontiers and Sonic racing ?
Total War ?
Alien ?
world drivers championship ?
Angry birds ?
Hatsune Miku ?

 
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Sonic frontiers and Sonic racing ?
Total War ?
Alien ?
world drivers championship ?
Angry birds ?
Hatsune Miku ?



Sonic - been mediocre since dreamcast without the sales that a mainstream mascot character would bring.
Total War - that has juice but its pc maybe we'll get some console support some day.
Alien - they haven't used this in forever might as well lump it up with their legacy stuff
Word driver championship - wtf is this? Is it one of those euro rally games? I see old ass driveclub and asetto corva get talked about more in racing game threads.
Angry birds - is that even popular on mobile anymore?
Hatsune miku - seems to have its following
 
And a PC game… it's sitting in front of a desk, doing something more serious. There are lots of ways to enjoy games, and among all those activities, I want to believe the console is going to give us very nice opportunities.
Seems like he has no idea how much ball sweat has been poured out by PC gamers on private servers for Phantasy Star Online. Imagine being SEGA, sitting on a goldmine franchise and letting it surmount to nothing more than a gatcha button masher in PSO2. But then also complaining that GAAS is tricky.

Consoles can't offer a unique stuff anymore, this guy is living in his own fantasy land despite admitting that nostalgia is a slippery slope in the same interview. The result is a big nothing burger and future products that will probably be akin to the shit sandwiches Nintendo have been serving up when they sell out like Apple and hype up half baked experiences.
 
Sonic - been mediocre since dreamcast without the sales that a mainstream mascot character would bring.
Total War - that has juice but its pc maybe we'll get some console support some day.
Alien - they haven't used this in forever might as well lump it up with their legacy stuff
Word driver championship - wtf is this? Is it one of those euro rally games? I see old ass driveclub and asetto corva get talked about more in racing game threads.
Angry birds - is that even popular on mobile anymore?
Hatsune miku - seems to have its following
Have you ever done any study on how much a franchise needs to sell to make a console viable?

The Playstation is a juggernaut , Nintendo too but Nintendo fluctuates more. So they have many franchises that sell over 10M, but my goal is to show the minimum quota. If we use flopped consoles like the Dreamcast, we will see that only one game surpassed 2M, but if we use the original Xbox, we will see that the average first-party sales are similar to what Sega has today. However, new IPs emerge throughout a generation, such as Sonic, Splatoon or Horizon Zero Dawn.

Sega's position to re-enter the market is more comfortable now than it was in 1988. I don't need to have been born before 1988 to know that Mario was popular but Shinobi, Super Thunderblade and Altered Beast were games whose popularity came from the technological power of the arcade. The mere suggestion that such games had greater penetration than Persona, Alien Isolation and Total War have today is refuted by the facts.
 
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New Sega console or not (probably not), Atlus will avenge Sega by crushing Final Fantasy in the next generation 😘.
(Persona 5R reached 10 million units and is still growing at a steady rythm while Final Fantasy 16 struggle to equal FF15 due to bad exclusice choices...)


The Saturn had a great destiny in Asia ...until Final Fantasy 7.
 
"And Nintendo has been playing an amazing role… Jesus, they made a great contribution to this area. I didn't expect Switch 1 to be that successful. Nobody did''
What impressed Shuji Utsumi so much was the feeling that Nintendo was going against the current. I've played on smartphones, handhelds, and consoles. Anyone who's played a Switch, PSP, or PS Vita knows that smartphones offer a far inferior experience to these consoles. But from the perspective of executives and shareholders, the smartphone gaming market is where the money is. They don't play video games and don't understand the difference. Nintendo didn't impress Shuji Utsumi; Satoru Iwata did. It was Iwata who debated with Nintendo shareholders and showed them that numbers lie, and that if Nintendo went into smartphones, they would lose their identity.

This industry is a rogue. The Xbox's failure is due to Microsoft's decisions, but there are people and executives saying the market is in decline without realizing that the decline is a result of the Xbox division's poor treatment of its franchises. People's desire for games remains. Sony made Ghost of Yotei with PS4 graphics, so if this game fails, whose fault is it? But these executives will say that it's the players' fault and that the industry is in crisis.
Shuji Utsumi understood this: there is no decline, there is opportunity, but 99% of shareholders see a decline. This is the single greatest influence of the Switch 1 on Utsumi, people want games.
 
What impressed Shuji Utsumi so much was the feeling that Nintendo was going against the current. I've played on smartphones, handhelds, and consoles. Anyone who's played a Switch, PSP, or PS Vita knows that smartphones offer a far inferior experience to these consoles. But from the perspective of executives and shareholders, the smartphone gaming market is where the money is. They don't play video games and don't understand the difference. Nintendo didn't impress Shuji Utsumi; Satoru Iwata did. It was Iwata who debated with Nintendo shareholders and showed them that numbers lie, and that if Nintendo went into smartphones, they would lose their identity.

This industry is a rogue. The Xbox's failure is due to Microsoft's decisions, but there are people and executives saying the market is in decline without realizing that the decline is a result of the Xbox division's poor treatment of its franchises. People's desire for games remains. Sony made Ghost of Yotei with PS4 graphics, so if this game fails, whose fault is it? But these executives will say that it's the players' fault and that the industry is in crisis.
Shuji Utsumi understood this: there is no decline, there is opportunity, but 99% of shareholders see a decline. This is the single greatest influence of the Switch 1 on Utsumi, people want games.
What do you want to see Sega/Utsumi do? Just continue their course of being an excellent publisher? If Utsumi believes in consoles, should he and Sega be doing more with that belief when the console industry is made up of one console manufacturer that is floundering and potentially exiting the market, the juggernaut console manufacturer shows cause for concern (despite the immense success they have experienced over the past 2 gens) and the outlier one that beats to its own drum has a history of highs and lows?

I think the console industry needs a shot in the arm. I feel like since the PS4/Xbox One era there has been this belief that the end of consoles is on the horizon. I think for anyone who believes in the importance of consoles, the time to act to strengthen that market is now.
 
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I'd love for Sega to come back in the future with their own console and a Halo style killer app like Xbox did back in 2001. I feel like the industry needs that kind of excitement at the moment.
 
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Give me a remake of Phantasy Star Online 1 SEGA!

And while you're at it make a real Phantasy Star Online 3 with real substance outside of being a gatcha infested badly looking anime dress up game! PSO 2 New Genesis is a joke.
 
No matter how amazing the thought of a dreamcast2 is for nostalgias sake, Sega would be well served to focus on launching amazing games from their ip treasure trove and keep away from hardware. They are significantly behind in terms of R&D and market positioning, and with Nintendo's stronghold in Japan and Sony's presence outside, I don't see them making a real impact beyond the few million die-hard fans not to mention they will need to work extra hard to get rid of the shadow of Dreamcast's demise casting doubt on their hardware support longterm. Once the nostalgia wave is over, consumers will have serious demands, and comparisons will be made to competitors who have much more resources and planning already put in.

Let them focus on making great games and bring us old gems like skies of arcadia etc to the current gen.
 
What do you want to see Sega/Utsumi do? Just continue their course of being an excellent publisher? If Utsumi believes in consoles, should he and Sega be doing more with that belief when the console industry is made up of one console manufacturer that is floundering and potentially exiting the market, the juggernaut console manufacturer shows cause for concern (despite the immense success they have experienced over the past 2 gens) and the outlier one that beats to its own drum has a history of highs and lows?

I think the console industry needs a shot in the arm. I feel like since the PS4/Xbox One era there has been this belief that the end of consoles is on the horizon. I think for anyone who believes in the importance of consoles, the time to act to strengthen that market is now.
They need a secret weapon, according to President Utsumi in an interview with Bloomberg. AI is the way forward, but I feel like Sega needs a new IP, something serious along the lines of gta, tlou, mgs2, Halo. I'm not racist, but I feel like they need a game with western characters. You know Sonic's story: the gloves are inspired by Mickey Mouse, the shoes by Michael Jackson, but Sonic would have fangs and a human girlfriend. Tom Kalinske wisely ordered that the fangs and the girlfriend be removed. Times have changed, they need an IP with western characters, guns, great lore to assist Sonic and Persona, but the existence of this IP depends on the existence of the console because it would have to be outsourced to Remedy or another capable studio.
 
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