Did you ever honestly believe they would? They just said that to quell the fury.
I'd like to offer my somewhat-close-to-the-storm account of how that all went down, if you'll all pardon the lengthy first message in this topic. Please feel free to skip over this if you aren't interested, but I
may be able to shed a bit of light on the situation as I recall it going down within the community. I worked on raising awareness of the novel and whatnot.
(Hi everyone, I'm new to NeoGAF and such. Looking forward to chatting with y'all over the coming months, presuming I don't do anything clumsy and lose my spot here or something. And shinobi, as a long-time poster in the twitter thread on BioWare's forums, thanks for all you've brought to us.)
Ahem, right, sorry. Just felt obligatory.
So yeah. Deception. When it arrived, we were all floored at how many discrepancies were in there. Like, I'm no "canonista" by any stretch. If things need to get changed here and there in a franchise I adore for the betterment and enrichment of a scenario, so long as it doesn't just utterly pull the rug over everyone's heads, I say hell, go for it. But Deception, in addition to being badly written and in some cases maybe even a little bit offensive (altering a character who was officially autistic in Karpyshyn's works so that she was instead "just going through a teenage phase" as per the new author) was also averaging
over two blatant lore discrepancies per page. It was really, really weird. Basically within 30-40 pages everyone on BioWare's forums who had begun reading the novel was realizing that it was almost easier to believe William C. Dietz was doing this intentionally.
So we got together and started that infamous Google document chronicling the bizarre endless string of mistakes. I compiled the main thread on their site and pressed the mods I knew (as did other posters; not that this is the sort of thing I'd think people would want to try to take full credit for on the internet anyway, I should hope, but I do want to be clear that it was very much a joint effort) about maybe piecing together how this could have even been released in the first place. It was compounded by the increasing frustration some fans felt after Casey Hudson tweeted, a few days prior to its street date, that he had just finished reading Deception and that it was great and Kai Leng was a badass. Which... well, I'm sure most of y'all are well and truly familiar with how that went.
Eventually, after a few news sites picked up on the Google document, BioWare stepped in and said there'd be a rewrite. It wasn't given an ETA of any sort. I love some of the people in that company dearly, but I could kind of smell the fake in the wind on that one. I remember confiding to a couple of fellow fans that I'd honestly be surprised if it happened, because the way in which they made the claim was just so open-ended. It was this sort of, "we're looking into it, and will begin the process." But in such vague terms. Mass Effect 3 was around the corner and they needed desperately to avoid even supplemental negativity like this.
Ultimately what I think happened was that their marketing wing analyzed the impact, noted current sales of the book, estimated just how niche an audience this would involve satisfying, hedged their bets that ME3 would leave a far stronger instant impression (I can't get enough of the game, personally, but needless to say, "lawl") and moved on. Quietly. Assertively.
And the truth of the matter is, the discussion only gets raised so often, even on BioWare's forums. Every now and then, a new thread pops up. "What ever happened to Deception's rewrite?" It gets around ten posts, half of which are angst over how that "plan" evaporated. And then it exits stage left.